Introduction to Sales Marketing Course – Sign up now| London TFE

Overview
Course Outline
Scheduled Dates

Course Overview

This marketing training course is ideally suited to individuals starting out in sales and marketing in either the B2B or B2C sectors. Whether you are a sole proprietor, work for an SME or a multi-national, this course will give you a solid foundation in marketing theory along with tools, techniques and strategies that can be used to add value to your business.

During the course delegates will apply different concepts and models to their own product/service with the aim of leaving the course with an action plan which will ensure their marketing efforts deliver for both their company and their customers.

Objective:

By the end of this interactive training programme, you will be able to:

Understand the 7 Ps of Marketing and put effective strategies in place for each one.
Plan your marketing efforts to ensure increased ROI
Segment, profile and effectively reach your target customers.
Maximise the effectiveness of promotion, advertising, direct marketing and other campaigns.
Establish competitive advantage by clearly communicating the unique selling points of your product or service.
Monitor your marketing activity and respond quickly to changes in market needs/expectations

Course Outline

Module 1 - Definitions and origins of marketing

What is Marketing?
Differences between Product-led, Sales-led and Marketing-led organisations
Marketing orientation in your organisation

Module 2 - The 7 Ps

Product/Service Positioning and Segmentation
Product Life Cycle
Features, Benefits and USPs
Pricing Strategies and Considerations
Place - Markets and Distribution Channels
Promotion - the Marketing Communications Mix
People - Employees, Customers, Suppliers and Publics
Processes, systems and policies
Physical Evidence and its impact on brand perceptions

Module 3 - Marketing planning

MVV - Mission, Vision and Values
Marketing Audit, SWOT and planning process
Marketing Research: profiling, primary and secondary research
The Marketing Plan

Module 4 - Customer driven marketing strategies

Consumer Behaviour: hierarchy of needs, why people buy
Customer Insight

Module 5 - Marketing ROI

KPIs, Measures and Metrics
Getting the most from advertising/research/PR agencies
Analysis and Reporting

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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April
May
June
July
August
September
October
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Location

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Amsterdam
Athens
Barcelona
Cairo
Dubai
Frankfurt
Istanbul
London
Madrid
Milan
Munich
Stockholm
Vienna

Sales and Marketing

Munich

$4,900

Duration: 20 CPD hours (5Days)

date: 02 - 06 Oct 2023

Sales and Marketing

Dubai

$4,900

Duration: 20 CPD hours (5Days)

date: 02 - 06 Oct 2023

Sales and Marketing

Barcelona

$4,900

Duration: 20 CPD hours (5Days)

date: 16 - 20 Oct 2023

Sales and Marketing

London

$4,900

Duration: 20 CPD hours (5Days)

date: 30 Oct - 03 Nov 2023

Sales and Marketing

Cairo

$4,900

Duration: 20 CPD hours (5Days)

date: 27 Nov - 01 Dec 2023

Sales and Marketing

Frankfurt

$4,900

Duration: 20 CPD hours (5Days)

date: 18 - 22 Dec 2023

Sales and Marketing

Vienna

$4,900

Duration: 20 CPD hours (5Days)

date: 05 - 09 Feb 2024

Sales and Marketing

Milan

$4,900

Duration: 20 CPD hours (5Days)

date: 26 Feb - 01 Mar 2024

Sales and Marketing

London

$4,900

Duration: 20 CPD hours (5Days)

date: 11 - 15 Mar 2024

Sales and Marketing

Istanbul

$4,900

Duration: 20 CPD hours (5Days)

date: 01 - 05 Apr 2024

Sales and Marketing

Dubai

$4,900

Duration: 20 CPD hours (5Days)

date: 29 Apr - 03 May 2024

Sales and Marketing

Barcelona

$4,900

Duration: 20 CPD hours (5Days)

date: 06 - 10 May 2024

Sales and Marketing

Amsterdam

$4,900

Duration: 20 CPD hours (5Days)

date: 20 - 24 May 2024

Sales and Marketing

Madrid

$4,900

Duration: 20 CPD hours (5Days)

date: 03 - 07 Jun 2024

Sales and Marketing

Cairo

$4,900

Duration: 20 CPD hours (5Days)

date: 10 - 14 Jun 2024

Sales and Marketing

Athens

$4,900

Duration: 20 CPD hours (5Days)

date: 17 - 21 Jun 2024

Sales and Marketing

Stockholm

$4,900

Duration: 20 CPD hours (5Days)

date: 15 - 19 Jul 2024

Sales and Marketing

Istanbul

$4,900

Duration: 20 CPD hours (5Days)

date: 05 - 09 Aug 2024

Sales and Marketing

Vienna

$4,900

Duration: 20 CPD hours (5Days)

date: 12 - 16 Aug 2024

Sales and Marketing

Athens

$4,900

Duration: 20 CPD hours (5Days)

date: 23 - 27 Sep 2024

Sales and Marketing

Dubai

$4,900

Duration: 20 CPD hours (5Days)

date: 30 Sep - 04 Oct 2024

Sales and Marketing

Barcelona

$4,900

Duration: 20 CPD hours (5Days)

date: 14 - 18 Oct 2024

Sales and Marketing

London

$4,900

Duration: 20 CPD hours (5Days)

date: 28 Oct - 01 Nov 2024

Sales and Marketing

Cairo

$4,900

Duration: 20 CPD hours (5Days)

date: 25 - 29 Nov 2024

Sales and Marketing

Frankfurt

$4,900

Duration: 20 CPD hours (5Days)

date: 16 - 20 Dec 2024

Sales and Marketing

Marketing Essentials

Duration:5 Days (20 CPD hours)

date:02 - 06 Oct 2023

Munich

$4,900

Questions? Speak to our
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Shayma Said

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+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Recognition

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Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Munich
02 - 06 Oct 2023

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Munich
02 - 06 Oct 2023

By submitting this form you agree to our Terms and Conditions and Privacy Policy.