Hello. I'm looking for

user
cart 0
menu logo
user search
cart 0
line art

Key Account Management: Profitable Customer Relationships

  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Overview ImageCourse Overview

Building quality key account strategies is at the heart of successful business marketing programs. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment.  

This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs.  Delegates will learn to identify, evaluate and prioritise opportunities to develop relationships and business.  

The course will also cover CRM tools and other account management technology, customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.

 

Objective:

  • Improve margins and retain more profit.
  • Develop a sales plan for each strategic account to satisfy client needs and maximise customer value.
  • Improve sales process.
  • Identify, evaluate, and prioritise opportunities for business and relationship development
  • Align your sales efforts with specific customer needs and requirements.
Download Image Register Now

Overview ImageCourse Outline

 

Day 1: Understanding Key Account Management

  • What is key account management?
  • Decline of the middle and its impact on account management.
  • Price/Quality pressures in today's business environment.
  • Customer expectations and how they shape account management strategies.

Day 2: Relationship Marketing and Building Value

  • Relationship marketing and its role in account management.
  • Building value into the sale for all customer levels.
  • Creative approaches to key account management.
  • Relationship assessment techniques and tools.

Day 3: Managing the Long Selling Cycle

  • Managing the long selling cycle and overcoming challenges.
  • CRM tools and their role in key account management.
  • Technology and communication in account management.
  • Measuring customer lifetime value for better decision-making.

Day 4: Partnering with Key Accounts

  • Partnering with key accounts for mutual success.
  • Personal relationships and their importance in account management.
  • Company-to-company relationships and best practices.
  • Evaluating the effectiveness of key account programs.

Day 5: Account Selection and Resource Allocation

  • Account selection and classification strategies.
  • Resource allocation based on account types.
  • Summary of key concepts and strategies in key account management.
  • Q&A session for clarifications and further insights.
Register Now

Overview ImageSchedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

  • All
  • October
  • December

Location

  • All
  • London london icon

Date: 13 - 17 Oct 2025

Duration: 5 Days

Venue: London

Price: $5,300

Register Now

Date: 29 Dec, 2025 - 02 Jan, 2026

Duration: 5 Days

Venue: London

Price: $5,300

Register Now
Key Account Management: Profitable Customer Relationships

Key Account Management: Profitable Customer Relationships

Date: 13 - 17 Oct 2025
Duration: 5 Days
Venue: London
Price: $ 5,300
youtube Register & Checkout
OR

Questions? Speak to our friendly training advisor

Advisor Image

Shayma Said

Chat on Whatsappwhats app

Email Imageshayma@londontfe.com

Call+44 2071836657

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

  • Member

    100000+ Members in

  • Country

    59+ Countries with

  • Chapter

    3000+ Chapters

Why Choose London Training For Excellence?

  • icon icon

    Reliability

    We will never cancel a confirmed booking

  • icon icon

    Support

    We offer around the clock support

  • icon icon

    Tailored

    We customise our courses to suit your personal learning needs

  • icon icon

    Quality

    Our courses are delivered by highly experienced industry experts

  • icon icon

    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

Related Courses

08783-cata_af.png
Strategic Sales and Promotion Management

Date: 06 - 17 Oct 2025

Duration: 5 Days

Venue: London

Price: $5,300

Course Details
71d4c-cata_ed.png
Business Development and Team Leadership Skills

Date: 13 - 17 Oct 2025

Duration: 5 Days

Venue: London

Price: $5,300

Course Details
08783-cata_af.png
Content Marketing Essentials

Date: 20 - 17 Oct 2025

Duration: 5 Days

Venue: London

Price: $5,300

Course Details
08783-cata_af.png
Building Brand Identity and Brand Strategy Management

Date: 13 - 17 Oct 2025

Duration: 5 Days

Venue: London

Price: $5,300

Course Details
08783-cata_af.png
Sales Negotiation Essentials

Date: 06 - 17 Oct 2025

Duration: 5 Days

Venue: London

Price: $5,300

Course Details
08783-cata_af.png
Advanced Business Development Professional

Date: 20 - 17 Oct 2025

Duration: 5 Days

Venue: London

Price: $5,300

Course Details
08783-cata_af.png
Branding & Positioning for FM & PM Businesses

Date: 20 - 17 Oct 2025

Duration: 5 Days

Venue: London

Price: $5,300

Course Details
×
Please provide us with some details below and we will send a copy of the course outlines direct to your inbox

Key Account Management: Profitable Customer Relationships

  • United KingdomLondon
  • calendar13 - 17 Oct 2025
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
x
Key Account Management: Profitable Customer Relationships

Request more information

  • United KingdomLondon
  • 13 - 17 Oct 2025
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
body logo

Our Clients

foundation wind energy icon petronas icon ministry of finance icon ministry of energy icon indonesia financial services authority icon federal mortgage bank of nigeria icon epexspot icon european central bank icon saudi aramco icon icrc icon undp banner public investment fund icon technology and security ecosystem icon
call
Processing

Loading...

×
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
×

Contact Information

I Agree to the Terms and Conditions
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
x