Logo and Identity Design
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A powerful logo and a cohesive visual identity form the cornerstone of every successful brand. This five-day course from London Training for Excellence guides participants through the full process of logo and identity design — from understanding brand values to creating impactful design systems.
Through expert-led sessions, participants will learn how to translate brand strategy into visual form, design meaningful logos, select typography and colour palettes, and build consistent brand applications across digital and print media. The course combines creative theory with professional design practice to help participants create visually striking, memorable, and strategic brand identities.
Course Objectives
By the end of this course, participants will be able to:
- Understand the principles and psychology behind logo and identity design.
- Develop strong visual concepts aligned with brand strategy and values.
- Create professional logo designs and identity systems across platforms.
- Apply colour theory, typography, and composition effectively.
- Develop brand guidelines to ensure visual consistency.
- Evaluate and refine design outcomes based on user and client feedback.
Who Should Attend?
- Graphic designers and visual communication professionals
- Marketing and branding specialists
- Entrepreneurs developing a brand identity
- Creative directors and design managers
- Anyone looking to improve their understanding of professional logo and brand design
Course Outline
- Understanding what makes a strong brand identity
- Elements of a visual identity system
- The role of research and strategy in design
- Analysing successful global brand examples
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Accreditations

CPD Standards
Helping to develop learning worldwide.

ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…













