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Psychology in Selling and Sales Counselling

  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Course Overview

This course is designed for high-performing sales people looking to further develop their soft skills and create a one-of-a-kind competitive advantage based on buying psychology.

Most purchasing decisions are emotional rather than logical. This course introduces the latest techniques and theories, providing a fresh approach to increasing sales by focussing on customers' buying behaviour at a deeper level.  

Delegates will learn to use NLP (Neuro-Linguistic Programming) techniques to appeal to the emotions of target audiences and so achieve sales excellence.



By the end of this interactive training programme, you will be able to:

  • Understand the product you are selling from your customers' point of view
  • Identify the needs of your target audience
  • Close major deals by stimulating emotions through NLP and other techniques 
  • Think out-of-the-box to reach the customers and break all barriers of conservative sales theories
  • Improve communication and body language to engage customers
  • Deal with crises and discrepancies 
  • Manage emotions while dealing with the sales process
  • Create a smooth path to reach customers for repeat sales
  • Build an excellent client relationship
  • Get rewarded for outstanding sales outcomes
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Course Outline

Module 1 - Introduction to Sales Psychology

  • What is Sales Psychology
  • Fundamentals of Psychology in Selling
  • Benefits of applying psychology to boost sales
  • How to stimulate customers with NLP (Neuro-Linguistic Programming)
  • Advantages of applying NLP 

Module 2 - Sales Counselling

  • What is Sales Counselling
  • How sales counselling helps
  • Elements of Sales Counselling
  • Counselling your team to increase sales
  • Sales Counselling and psychological analysis

Module 3 - Different Types of Sales Psychology

  • Sales Process
  • Sales Performance
  • Selling Value
  • Sales Presentation
  • What is R.A.D.A.R
  • How R.A.D.A.R motivates to initiate sales

Module 4—Improving Communication

  • Being the taskmaster with improved communication
  • Recognising the customer’s psychology and emotions
  • Persuading customers emotionally to increase sales
  • The impact of body language when persuading customers
  • Be a people person
  • Talk to juniors and team members before decision-making
  • Convince team members to boost sales with improved communication styles

Module 5 - Apply Psychological Selling Tools

  • Psychological Selling Tools
  • Developing rapport
  • Increase curiosity for the product/service
  • Set realistic sales strategies by understanding the customers’ emotions
  • Address concerns and issues
  • Motivate the prospect to become a client
  • Self-analysis 
  • Action planning
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Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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  • Sales and Marketing




Duration: 20 CPD hours (5Days)

date: 02 - 06 Sep 2024

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  • Sales and Marketing




Duration: 20 CPD hours (5Days)

date: 25 - 29 Nov 2024

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  • Sales and Marketing

Psychology in Selling and Sales Counselling

Duration:5 Days (20 CPD hours)

date:02 - 06 Sep 2024




Register Now

Questions? Speak to our
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Shayma Said


Call+44 2071836657

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Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

Please provide us with some details below and we will send a copy of the course outlines direct to your inbox

Psychology in Selling and Sales Counselling

  • United Arab EmiratesDubai
  • calendar02 - 06 Sep 2024
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Psychology in Selling and Sales Counselling

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  • United Arab EmiratesDubai
  • 02 - 06 Sep 2024
By submitting this form you agree to our Terms and Conditions and Privacy Policy.

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