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Psychology in Selling and Sales Counselling

  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Overview ImageCourse Overview

This course is designed for high-performing sales people looking to further develop their soft skills and create a one-of-a-kind competitive advantage based on buying psychology.

Most purchasing decisions are emotional rather than logical. This course introduces the latest techniques and theories, providing a fresh approach to increasing sales by focussing on customers' buying behaviour at a deeper level.  

Delegates will learn to use NLP (Neuro-Linguistic Programming) techniques to appeal to the emotions of target audiences and so achieve sales excellence.

 

Objective:

By the end of this interactive training programme, you will be able to:

  • Understand the product you are selling from your customers' point of view
  • Identify the needs of your target audience
  • Close major deals by stimulating emotions through NLP and other techniques 
  • Think out-of-the-box to reach the customers and break all barriers of conservative sales theories
  • Improve communication and body language to engage customers
  • Deal with crises and discrepancies 
  • Manage emotions while dealing with the sales process
  • Create a smooth path to reach customers for repeat sales
  • Build an excellent client relationship
  • Get rewarded for outstanding sales outcomes
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Overview ImageCourse Outline

Day 1: Introduction to Sales Psychology

  • What is Sales Psychology
  • Fundamentals of Psychology in Selling
  • Benefits of applying psychology to boost sales
  • How to stimulate customers with NLP (Neuro-Linguistic Programming)
  • Advantages of applying NLP 

Day 2: Sales Counselling

  • What is Sales Counselling
  • How sales counselling helps
  • Elements of Sales Counselling
  • Counselling your team to increase sales
  • Sales Counselling and psychological analysis

Day 3: Different Types of Sales Psychology

  • Sales Process
  • Sales Performance
  • Selling Value
  • Sales Presentation
  • What is R.A.D.A.R
  • How R.A.D.A.R motivates to initiate sales

Day 4: Improving Communication

  • Being the taskmaster with improved communication
  • Recognising the customer’s psychology and emotions
  • Persuading customers emotionally to increase sales
  • The impact of body language when persuading customers
  • Be a people person
  • Talk to juniors and team members before decision-making
  • Convince team members to boost sales with improved communication styles

Day 5: Apply Psychological Selling Tools

  • Psychological Selling Tools
  • Developing rapport
  • Increase curiosity for the product/service
  • Set realistic sales strategies by understanding the customers’ emotions
  • Address concerns and issues
  • Motivate the prospect to become a client
  • Self-analysis 
  • Action planning
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Overview ImageSchedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

  • All
  • November

Location

  • All
  • London london icon

Date: 03 - 07 Nov 2025

Duration: 5 Days

Venue: London

Price: $5,300

youtubeRegister Now
Psychology in Selling and Sales Counselling

Psychology in Selling and Sales Counselling

Date: 03 - 07 Nov 2025
Duration: 5 Days
Venue: London
Price: $ 5,300
youtube Register & Checkout
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Questions? Speak to our friendly training advisor

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Shayma Said

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Email Imageshayma@londontfe.com

Call   +44 2071836657

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Psychology in Selling and Sales Counselling

  • United KingdomLondon
  • calendar03 - 07 Nov 2025
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  • United KingdomLondon
  • 03 - 07 Nov 2025
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