Psychology in Selling and Sales Counselling

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  • Outline ImageCourse Outline
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This course is designed for high-performing sales people looking to further develop their soft skills and create a one-of-a-kind competitive advantage based on buying psychology.

Most purchasing decisions are emotional rather than logical. This course introduces the latest techniques and theories, providing a fresh approach to increasing sales by focussing on customers' buying behaviour at a deeper level.  

Delegates will learn to use NLP (Neuro-Linguistic Programming) techniques to appeal to the emotions of target audiences and so achieve sales excellence.

By the end of this interactive training programme, you will be able to:

  • Understand the product you are selling from your customers' point of view
  • Identify the needs of your target audience
  • Close major deals by stimulating emotions through NLP and other techniques 
  • Think out-of-the-box to reach the customers and break all barriers of conservative sales theories
  • Improve communication and body language to engage customers
  • Deal with crises and discrepancies 
  • Manage emotions while dealing with the sales process
  • Create a smooth path to reach customers for repeat sales
  • Build an excellent client relationship
  • Get rewarded for outstanding sales outcomes

Who Should Attend?

  • Sales Executives
  • Sales Managers
  • Account Managers
Psychology in Selling and Sales Counselling

Psychology in Selling and Sales Counselling

Date:28 Sep - 02 Oct 2026
Duration:5 Days
Venue:London
Price:£4,300
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