Psychology in Selling and Sales Counselling
- Home
- Course
- Sales and Marketing
- Psychology in Selling and Sales Counselling
This course is designed for high-performing sales people looking to further develop their soft skills and create a one-of-a-kind competitive advantage based on buying psychology.
Most purchasing decisions are emotional rather than logical. This course introduces the latest techniques and theories, providing a fresh approach to increasing sales by focussing on customers' buying behaviour at a deeper level.
Delegates will learn to use NLP (Neuro-Linguistic Programming) techniques to appeal to the emotions of target audiences and so achieve sales excellence.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Understand the product you are selling from your customers' point of view
- Identify the needs of your target audience
- Close major deals by stimulating emotions through NLP and other techniques
- Think out-of-the-box to reach the customers and break all barriers of conservative sales theories
- Improve communication and body language to engage customers
- Deal with crises and discrepancies
- Manage emotions while dealing with the sales process
- Create a smooth path to reach customers for repeat sales
- Build an excellent client relationship
- Get rewarded for outstanding sales outcomes
Who Should Attend?
- Sales Executives
- Sales Managers
- Account Managers
Course Outline
- What is Sales Psychology
- Fundamentals of Psychology in Selling
- Benefits of applying psychology to boost sales
- How to stimulate customers with NLP (Neuro-Linguistic Programming)
- Advantages of applying NLP
Want a copy of the outlines in your inbox?
Accreditations

CPD Standards
Helping to develop learning worldwide.

ISO 9001:2015
Book this course
Corporate buyer? You can request to pay by invoice at checkout.
Dates, Venues & Prices
Select Month
Location
Training a team?
Register 3 delegates on the same course and pay for 2 — save £4,300 on this course.
Book this course
Corporate buyer? You can request to pay by invoice at checkout.

Not sure it's the right course? Ask John.Leave a message
Our Sales and Marketing training advisor — replies within an hour during working hours.
Run this course for your team
We deliver this course in-house, tailored to your organisation — at your offices or a venue of your choice, anywhere in the world.
The LTFE Guarantee
Book with complete confidence — every course, every venue.

100% money-back guarantee
If the course doesn't meet the standard we promise, we refund it.

We never cancel a confirmed booking
Your dates are locked the moment your booking is confirmed.

Experienced industry trainers
Courses delivered by practitioners with real-world track records.

Round-the-clock support
We're available around the clock, before and during your course.

A dedicated point of contact
One named advisor from first enquiry to certificate.
What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…








































