Psychology in Selling and Sales Counselling

This course is designed for high-performing sales people looking to further develop their soft skills and create a one-of-a-kind competitive advantage based on buying psychology.

Most purchasing decisions are emotional rather than logical. This course introduces the latest techniques and theories, providing a fresh approach to increasing sales by focussing on customers' buying behaviour at a deeper level.  

Delegates will learn to use NLP (Neuro-Linguistic Programming) techniques to appeal to the emotions of target audiences and so achieve sales excellence.

By the end of this interactive training programme, you will be able to:

• Understand the product you are selling from your customers' point of view
• Identify the needs of your target audience
• Close major deals by stimulating emotions through NLP and other techniques 
• Think out-of-the-box to reach the customers and break all barriers of conservative sales theories
• Improve communication and body language to engage customers
• Deal with crises and discrepancies 
• Manage emotions while dealing with the sales process
• Create a smooth path to reach customers for repeat sales
• Build an excellent client relationship
• Get rewarded for outstanding sales outcomes

Who Should Attend?