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Strategic Sales and Promotion Management
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Effective sales plans and well designed sales promotions can make the difference between profit and loss. This course will equip delegates with the tools they need to set realistic and yet challenging sales targets and ensure that their teams are able to achieve them.
During the course delegates will consider where their product/service currently sits in the market and who their customers are. They will then identify potential opportunities for increasing sales before using a structured model to draft their sales and sales promotion plans.
Delegates will also look at the skills their sales teams need to increase sales and practice a range of techniques to motivate and upskill their teams.
Finally, the course will show delegates how to make use of business and customer intelligence to review and adjust their plans to ensure continued success.
Course Objectives
By the end of the program, participants will be able to:
- Understand strategic marketing how to effectively position their product/service in the market
- Explain the differences between marketing and sales and the perspectives of the two functions.
- Use structured frameworks to develop their sales and sales promotion plans
- Translate sales targets into achievable sales plans.
- Motivate and coach their teams to achieve challenging targets
- Design effective sales promotion campaigns and monitor their effectiveness.
- Make use of business and customer intelligence to review and adjust plans as needed.
Who Should Attend?
Anyone looking to increase their sales and improve the effectiveness of sales promotion activity, particularly sales and marketing managers.
Course Outline
- The concept and role of marketing
- Establish how marketing fits into the company
- Market research
- Examine how competitive pressures have and will change the marketplace
- Analyzing market opportunities
- Identifying customers -who they are, what they want and how they buy
- Apply the SMART bomb strategic approach to your marketing strategy development process
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Book this course
Secure checkout · CPD-accredited · Instant confirmation
Corporate buyer? You can request to pay by invoice at checkout.
Covered by the LTFE Guarantee — 100% satisfaction
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john@londontfe.com
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
