Value Added Reseller (VAR)
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This 5-day intensive course is designed to equip aspiring and existing Value-Added Resellers (VARs) with the knowledge, skills, and strategies to thrive in today's competitive market. Participants will learn how to identify and capture profitable opportunities, build strong vendor relationships, deliver exceptional customer value, and achieve sustainable growth.
By the end of this course, participants will have a comprehensive understanding of the VAR business model and the tools and strategies needed to succeed in this competitive market.
Course Objectives
By the end of this course, participants will be able to:
- Understand the VAR business model and its unique challenges and opportunities.
- Identify and evaluate potential vendor partnerships.
- Develop and implement effective go-to-market strategies.
- Build and maintain strong customer relationships.
- Deliver high-quality pre-sales and post-sales support.
- Manage channel conflicts and maximise profitability.
- Leverage technology to enhance sales and operational efficiency.
- Develop a sustainable business plan for their VAR business.
Who Should Attend?
- Aspiring entrepreneurs considering starting a VAR business.
- Existing VARs looking to expand their business and increase profitability.
- Sales and marketing professionals within VAR organisations.
- Business owners and executives exploring new revenue streams through VAR partnerships.
Course Outline
- What is a Value-Added Reseller (VAR)?
- The VAR business model: Revenue streams, profit margins, and key performance indicators (KPIs)
- Competitive landscape and market trends
- Identifying and evaluating potential vendor partnerships
- Legal and contractual considerations
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Accreditations

CPD Standards
Helping to develop learning worldwide.

ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…








