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Building Brand Identity and Brand Strategy Management
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- Sales and Marketing
- Building Brand Identity and Brand Strategy Management
CPD StandardsInstant confirmationGlobal presenceBrand isn't just about creating a name, symbol or design that identifies and differentiates a product or company. Strong brands like Apple, Nike or MacDonalds have been intentionally built from the foundation of a solid brand strategy. Strong brands know their customers and design everything from their visual identity through to service and after sales experience to satisfy the needs and expectations of their target markets. An effective brand strategy will give you a major edge in increasingly competitive markets.
On this course delegates will start by analysing their own brands and how they are perceived in the market. They will learn how to use consumer insights to shape brand strategy and position themselves in the market more effectively. Delegates will learn to apply the Brand Equity concept to their own brands so that they can make better informed decisions regarding future marketing investments and efforts and ensure a high return on investment for the company.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Explain what Brand means in relation to your business
- Describe the attributes of a strong brand
- Understand and apply effective brand management
- Understand and apply the Brand Equity concept
- Describe the Strategic Brand management process
- Use the Brand management Framework to further develop and maintain your brand
Who Should Attend?
- Brand Managers
- Heads of Brand
- Marketing Managers
- Marketing Directors
- Product Managers
- Graphic Designers
- Designers
Course Outline
- Defining a brand and understanding its significance in business success.
- Exploring how brand perception influences consumer trust and loyalty.
- Key elements that contribute to a strong and recognizable brand identity.
- The role of branding in differentiation and competitive advantage.
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Accreditations
CPD Standards
Helping to develop learning worldwide.
ISO 9001:2015
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Register 3 delegates on the same course and pay for 2 — save £4,300 on this course.
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
