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Content Marketing Essentials
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CPD StandardsInstant confirmationGlobal presenceFor your digital marketing to be effective you need to provide content your customers will want to read, and know where, when and how to reach them in order to engage with them and build customer communities.
All of this requires careful analysis and planning. This course begins by looking at how content marketing has shifted in recent times from a selling focus to an educational one. Delegates will consider the business objectives of their content marketing and also learn how to identify different customer personas, behaviours and user journeys. This information will allow them to identify key messages and the best platforms to reach their target customers. They will also learn how on and off page search engine optimisation can help them build customer communities and engagement ensuring their content delivers successfully across web, mobile and social media platforms.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Develop a content strategy which meets the needs of your users and your business
- Plan for a wide range of digital channels and content types (websites, blogs, vlogs, mobile apps, social media)
- Develop techniques to engage potential customers and attract them to your website
- Develop a workflow that ensures your content will be on time, on budget and that it meets your requirements
- Use metrics that provide actionable insights
Who Should Attend?
- Content writers/editors
- Marketing executives and managers
- Web managers
- Social Media managers
- Digital managers
Course Outline
- The shift from selling to educating
- Identifying business objectives for your content marketing
- Challenges
- Resources and tools
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Accreditations
CPD Standards
Helping to develop learning worldwide.
ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
