Increase Profits Through Cross Selling and Up Selling

Course date07 - 11 Sep 2026VenueLondonCPD hours20Duration5 DaysFee£4,300The LTFE Guarantee100% satisfaction
100+ reviews on findcourses.co.uk4.9 · Google reviewsCPDCPD StandardsInstant confirmationGlobal presence

The higher the value of products or services a customer buys from a company, the more likely they are to stay with that company. If you want to add value for your customers and build loyalty while improving sales, this is the course for you.

During the course delegates will learn how to quickly identify customer needs, gain commitment by focussing on benefits the customer values and how to deal effectively with objections. They will learn how to identify opportunities for cross-selling and upselling and how to add value for the customer while increasing sales for your company.

Delegates will leave the training with a new attitude towards selling and the skills to be successful in cross selling, upselling and overcoming resistance. The best part is that your customers will feel well served and not 'sold'.

Course Objectives

By the end of this interactive training programme, you will be able to:

  • Identify customer needs, both stated and unstated
  • Gain customer commitment by focussing on benefits which the customer values
  • Add value for both the customer and your organisation
  • Deal effectively with customer resistance

Who Should Attend?

  • Sales representatives
  • Sales managers
  • Retail sales and customer service staff
  • Marketing agents
Day by day

Course Outline

  • Understanding how combining sales and service is the best way to serve customers.
  • Bringing value to customers through cross-selling and upselling.
  • Translating product or service features into benefits that match customer needs.
  • Building customer loyalty through added value and effective selling techniques.

Want a copy of the outlines in your inbox?

Recognition

Accreditations

CPD

CPD Standards

Helping to develop learning worldwide.

100000+ members59+ countries3000+ chapters
ISO 9001:2015

ISO 9001:2015

Book this course

Date & venue
07 - 11 Sep 2026London
1 more date & venue available →
Price£4,300
Final places — book by 4 Sept
OR
Covered by the LTFE Guarantee — 100% satisfaction

Corporate buyer? You can request to pay by invoice at checkout.

John
Need help deciding?WhatsApp John

Book this course

Date & venue
07 - 11 Sep 2026London
1 more date & venue available →
Price£4,300
Final places — book by 4 Sept
OR
Covered by the LTFE Guarantee — 100% satisfaction

Corporate buyer? You can request to pay by invoice at checkout.

John
Need help deciding?WhatsApp John
John Bayson

Not sure it's the right course? Ask John.Leave a message

Our Sales and Marketing training advisor — replies within an hour during working hours.

Run this course for your team

We deliver this course in-house, tailored to your organisation — at your offices or a venue of your choice, anywhere in the world.

2013delivering training since
65,000+training hours delivered
5 / 5from 100+ verified reviews
CPDaccredited courses

The LTFE Guarantee

Book with complete confidence — every course, every venue.

  • 100% money-back guarantee

    If the course doesn't meet the standard we promise, we refund it.

  • We never cancel a confirmed booking

    Your dates are locked the moment your booking is confirmed.

  • Experienced industry trainers

    Courses delivered by practitioners with real-world track records.

  • Round-the-clock support

    We're available around the clock, before and during your course.

  • A dedicated point of contact

    One named advisor from first enquiry to certificate.

What our delegates say

Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
Peter W
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
Ove H
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
Bilal M.

Frequently Asked Questions

Can I pay by invoice or purchase order?

Yes — choose “By Invoice” at checkout and we’ll invoice your company. You can also pay instantly by card, Apple Pay, Google Pay or PayPal, with confirmation the moment payment completes.

What’s included in the course fee?+

Expert-led tuition for the full course, all course materials, and your CPD certificate. The fee shown is per delegate; UK VAT is added for UK-billed bookings.

Will I receive a certificate?+

Yes — every course is CPD-accredited and this course carries 20 CPD hours, which you can put towards your professional portfolio.

Can I transfer to a different date if my plans change?+

Contact our team and we’ll do our best to move your booking to another scheduled date, subject to availability. We never cancel a confirmed booking.

Do you offer group discounts?+

Yes — register 3 delegates on the same course and pay for 2 with our 3-for-2 offer. For larger groups or private delivery, ask us for a group quote.

Can this course run in-house for my organisation?+

Yes — we deliver tailored in-house versions of this course worldwide, at your offices or a venue of your choice. Get in touch for a proposal.

How often do you update your course content?+

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

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