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Intermediate Marketing Analytics
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CPD StandardsInstant confirmationGlobal presenceThis intermediate course curated by LTFE delves deeper into the principles and practices of marketing analytics, focusing on advanced techniques for collecting, analysing, interpreting, and applying marketing data to make strategic business decisions. Students will learn to leverage various analytical tools and methodologies to gain actionable insights into customer behaviour, campaign performance, and market trends. The course emphasises hands-on application and the ability to translate complex data into clear, compelling narratives for stakeholders.
Course Objectives
Upon successful completion of this course, students will be able to:
? Critically evaluate various marketing data sources and collection methodologies.
? Apply advanced statistical and analytical techniques to solve complex marketing problems.
? Develop and interpret customer segmentation models (e.g., using clustering, factor analysis).
? Calculate and utilise key customer lifetime value (CLV) metrics for strategic decision-making.
? Design and analyse A/B tests and other experimental designs to optimise marketing campaigns.
? Understand and apply various marketing attribution models to assess channel effectiveness.
? Construct and interpret marketing mix models (MMM) for budget allocation.
? Utilise web analytics platforms (e.g., Google Analytics) to track and analyse user behaviour.
? Extract insights from unstructured data using basic text analytics techniques.
? Communicate complex analytical findings effectively through data visualisation and storytelling.
? Address ethical considerations and data privacy issues in marketing analytics.
Who Should Attend?
- Marketing Analysts (Junior to Mid-Level)
- Digital Marketing Specialists
- Campaign Managers
- Business Intelligence (BI) Analysts / Data Analysts (specialising in marketing)
- Product Managers
- Marketing Managers / Marketing Directors
- Sales Managers
Course Outline
- Recap: Role of Marketing Analytics in the Modern Business Landscape
- Data Ecosystem in Marketing: First-Party, Second-Party, and Third-Party Data
- Data Quality, Governance, and Integration Challenges
- Review of Key Marketing Metrics and KPIs
- Introduction to Analytical Frameworks (Descriptive, Predictive, Prescriptive)
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Accreditations
CPD Standards
Helping to develop learning worldwide.
ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
