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Marketing in the 21st Century

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  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

From birth, almost every person in the world has experienced some form of marketing. Whether it’s TV adverts, billboards or word of mouth our consumer purchases are constantly influenced by marketing teams around the world.  Marketing has been prioritized to the top of many successful companies' strategies.

This course looks at traditional trends in marketing reflecting on challenges the new business climate presents. It particularly explores the rise in digital marketing in the 21st century and will help delegates understand how different forms of marketing can be blended to achieve the greatest impact.

Delegates will leave the course with a clearer idea of their brand and where it sits in the current market.  They will also have completed a draft marketing action plan which can deliver their objectives in a contemporary and effective way. 

Objective:

After attending this course, participants should be able to

  • Understand how marketing styles have changed over time
  • Be flexible with different marketing styles and use the most appropriate for a situation
  • Develop an effective and contemporary brand strategy
  • Think creatively and analytically about appropriate marketing strategies
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Course Outline

Introduction

  • What is marketing and why is it so important?
  • Traditional marketing techniques
  • Challenges with traditional marketing
  • Different needs, different approaches
  • Marketing ethics

Changes in consumer activities

  • Rise in use of digital media
  • Subsequent decline in print media
  • Desire for creativity and uniqueness in campaigns

Digital marketing

  • Social media
  • Personalized email
  • Content marketing strategy
  • Viral Ads
  • Product placement

Developing the most effective marketing strategy

  • Brand discussions with your stakeholders
  • Identifying business needs and most appropriate marketing strategies
  • Identifying your clientele
  • Blending traditional and contemporary marketing styles for most impact
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Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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  • March
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  • December

Location

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  • Sales and Marketing

Marrakesh

$4,900

Marrakesh

Duration: 20 CPD hours (5Days)

date: 16 - 20 Oct 2023

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  • Sales and Marketing

Marrakesh

$4,900

Marrakesh

Duration: 20 CPD hours (5Days)

date: 06 - 10 Nov 2023

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  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 13 - 17 Nov 2023

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  • Sales and Marketing

Milan

$4,900

Milan

Duration: 20 CPD hours (5Days)

date: 27 Nov - 01 Dec 2023

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  • Sales and Marketing

Milan

$4,900

Milan

Duration: 20 CPD hours (5Days)

date: 18 - 22 Dec 2023

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  • Sales and Marketing

Amsterdam

$4,900

Amsterdam

Duration: 20 CPD hours (5Days)

date: 12 - 16 Feb 2024

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  • Sales and Marketing

Athens

$4,900

Athens

Duration: 20 CPD hours (5Days)

date: 04 - 08 Mar 2024

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  • Sales and Marketing

Barcelona

$4,900

Barcelona

Duration: 20 CPD hours (5Days)

date: 11 - 15 Mar 2024

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  • Sales and Marketing

Kuala Lumpur

$6,100

Kuala Lumpur

Duration: 20 CPD hours (5Days)

date: 18 - 22 Mar 2024

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  • Sales and Marketing

Istanbul

$4,900

Istanbul

Duration: 20 CPD hours (5Days)

date: 08 - 12 Apr 2024

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  • Sales and Marketing

Marrakesh

$4,900

Marrakesh

Duration: 20 CPD hours (5Days)

date: 29 Apr - 03 May 2024

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  • Sales and Marketing

Malaga

$4,900

Malaga

Duration: 20 CPD hours (5Days)

date: 06 - 10 May 2024

Register Now
  • Sales and Marketing

Istanbul

$4,900

Istanbul

Duration: 20 CPD hours (5Days)

date: 03 - 07 Jun 2024

Register Now
  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 10 - 14 Jun 2024

Register Now
  • Sales and Marketing

Amsterdam

$4,900

Amsterdam

Duration: 20 CPD hours (5Days)

date: 05 - 09 Aug 2024

Register Now
  • Sales and Marketing

Dubai

$4,900

Dubai

Duration: 20 CPD hours (5Days)

date: 26 - 30 Aug 2024

Register Now
  • Sales and Marketing

Marrakesh

$4,900

Marrakesh

Duration: 20 CPD hours (5Days)

date: 14 - 18 Oct 2024

Register Now
  • Sales and Marketing

Marrakesh

$4,900

Marrakesh

Duration: 20 CPD hours (5Days)

date: 04 - 08 Nov 2024

Register Now
  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 11 - 15 Nov 2024

Register Now
  • Sales and Marketing

Milan

$4,900

Milan

Duration: 20 CPD hours (5Days)

date: 25 - 29 Nov 2024

Register Now
  • Sales and Marketing

Milan

$4,900

Milan

Duration: 20 CPD hours (5Days)

date: 16 - 20 Dec 2024

Register Now
  • Sales and Marketing

Marketing in the 21st Century

Duration:5 Days (20 CPD hours)

date:16 - 20 Oct 2023

Marrakesh

Marrakesh

$4,900


Register Now

Questions? Speak to our
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    Our courses are delivered by highly experienced industry experts

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    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Marketing in the 21st Century

  • United Arab EmiratesMarrakesh
  • calendar16 - 20 Oct 2023
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Marketing in the 21st Century

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  • United Arab EmiratesMarrakesh
  • 16 - 20 Oct 2023
By submitting this form you agree to our Terms and Conditions and Privacy Policy.

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