Sales Negotiation Essentials in London
Next start 19 Oct 2026 · 1 date in London · 5 days · 20 CPD hours · from £4,300
Sales Negotiation Essentials runs in London on 1 date, starting 19 Oct 2026. Protect value under pricing pressure and lead sales negotiations towards genuine win-win closes. £4,300 per delegate in London, exc VAT.
- 19 Oct 2026 next start
- 1 date in London
- 5 days in person
- 20 CPD hours
- £4,300 per delegate
London dates & prices
| Dates | Venue | Duration | Price | |
|---|---|---|---|---|
| 19 - 23 Oct 2026 | London | 5 days | £4,300 | Register |
About the course
In today’s competitive environment, sales people have to work harder than ever to reach the final stage of negotiation in closing a sale. In their rush to win business, many sellers concede to pricing pressure, rather than explore the customer’s underlying needs to protect the value of the sale.
Negotiation is a key work and life skill. Being better at negotiating means getting better results in terms of timelines, price or quality - which all contribute to bottom line profitability. During the course delegates will learn how open a sales negotiation on a positive note, to uncover underlying issues or concerns, to sell the value of their solution and reduce price pushback, to achieve win-win solutions, to avoid critical mistakes and to close effectively.
On completion of the course delegates will be able to get the best results using a persuasive, but collaborative, negotiation style.
What you will learn
By the end of this interactive training programme, you will be able to:
- Plan effectively to get the best results
- Understand your requirements and those of the other party to assess potential value
- Open a negotiation effectively to set the right tone
- Sell the value of your solutions and reduce price pushback
- Lead masterful sales negotiations that lead to win-win solutions for you and your customers
- Respond to objections in a way that moves the buyer closer to the close
- Avoid critical mistakes in the negotiation process that kill credibility and the sale
- Close a negotiation effectively
Full day-by-day outline, accreditations and who should attend →
Accredited by CPD, ISO 9001:2015.
Frequently asked questions
When does Sales Negotiation Essentials next run in London?
The next London start is 19 Oct 2026 (19 - 23 Oct 2026); 1 date is scheduled in London.
Where in London is the course held?
At a central London business venue; the address and joining instructions are confirmed on your booking.
How much does Sales Negotiation Essentials cost in London?
£4,300 per delegate, including tuition, materials and your CPD certificate (20 CPD hours). UK VAT applies only to UK-billed bookings. Pay online by card, Apple Pay, Google Pay or PayPal, or request an invoice.
Can I book Sales Negotiation Essentials in London for a group?
Yes: register 3 delegates on the same date and pay for 2, or ask for a group quote. We also run this course in-house at your offices in London or a venue of your choice.
Sales Negotiation Essentials in other cities
Training a team in London?
Register 3 delegates and pay for 2, or have Sales Negotiation Essentials delivered in-house at your offices.