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Strategic Sales and Promotion Management

  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Course Overview

Effective sales plans and well designed sales promotions can make the difference between profit and loss.  This course will equip delegates with the tools they need to set realistic and yet challenging sales targets and ensure that their teams are able to achieve them.

During the course delegates will consider where their product/service currently sits in the market and who their customers are.  They will then identify potential opportunities for increasing sales before using a structured model to draft their sales and sales promotion plans.

Delegates will also look at the skills their sales teams need to increase sales and practice a range of techniques to motivate and upskill their teams.

Finally, the course will show delegates how to make use of business and customer intelligence to review and adjust their plans to ensure continued success.

Objective:

By the end of the program, participants will be able to:

  • Understand strategic marketing how to effectively position their product/service in the market
  • Explain the differences between marketing and sales and the perspectives of the two functions.
  • Use structured frameworks to develop their sales and sales promotion plans
  • Translate sales targets into achievable sales plans.
  • Motivate and coach their teams to achieve challenging targets
  • Design effective sales promotion campaigns and monitor their effectiveness.
  • Make use of business and customer intelligence to review and adjust plans as needed.
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Course Outline

Day 1 Brand, product, market and customers

  • The concept and role of marketing
  • Establish how marketing fits into the company
  • Market research
  • Examine how competitive pressures have and will change the marketplace
  • Analyzing market opportunities
  • Identifying customers -who they are, what they want and how they buy
  • Apply the SMART bomb strategic approach to your marketing strategy development process

Day 2 Sales Plan

  • Introduction to sales
  • Preparing your sales plan
  • Sales targets
  • Implementing the plan
  • Tracking sales performance

Day 3 Sales Team

  • Characteristics and behaviors of a successful sales person
  • Effective communication for face to face and telephone sales
  • Positive and negative language
  • Before the sales meeting/call

Day 4 Sales Promotion

  • Introduction to promotion
  • Objectives of sales promotion
  • Effective sales promotions
  • Sales promotion tools
  • Designing the right message
  • Advertising -preparing and executing an advertising campaign
  • Public relations - how to plan and stage a public relations campaign

Day 5 Control, review and evaluation

  • Data collection and analytics
  • Customer insight
  • Reporting
  • Reviewing and adjusting plans
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Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

  • All
  • August
  • October
  • December

Location

  • All
  • London london icon
  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 05 - 09 Aug 2024

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  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 14 - 18 Oct 2024

Register Now
  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 09 - 13 Dec 2024

Register Now
  • Sales and Marketing

Strategic Sales and Promotion Management

Duration:5 Days (20 CPD hours)

date:09 - 13 Dec 2024

London

London

$4,900


Register Now

Questions? Speak to our
friendly training advisor

Shayma Said

Email Imagesales@londontfe.com

Call+44 2071836657

Why Choose London Training For Excellence?

  • icon icon

    Reliability

    We will never cancel a confirmed booking

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    Support

    We offer around the clock support

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    Tailored

    We customise our courses to suit your personal learning needs

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    Quality

    Our courses are delivered by highly experienced industry experts

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    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Strategic Sales and Promotion Management

  • United KingdomLondon
  • calendar09 - 13 Dec 2024
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  • United KingdomLondon
  • 09 - 13 Dec 2024
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