Importance of customer service department in a business
The Customer service department handles company issues whether they are in store, over the phone or over email. Companies that produce technical products such as mobile phones, software or laptops often have technical support staff to resolve problems. There are many reasons why the customer service department is important but first and foremost a company will not survive without providing customer service, this would mean there is no one available to handle payments or answer questions.
The customer service department helps an organisation from being different from their competitors. For example if there were two clothes stores which had similar prices, you would most likely go for the one that puts extra effort into their customer service, giving them an advantage.
A company that has excellent customer service is more likely to get repeat business and will benefit from greater customer yield. Companies with poor customer service will have a negative impact on business. It usually costs much more to get a new customer than to retain them due to advertising costs and the expense of sales calls.
Customer service courses are ideal for anyone looking to enrol their staff on customer service training. Customer service training courses are very popular, London TFE are offering courses around the world to help any customer service team develop their skills to increase revenue.
Tips on how your customer service department can generate more revenue
Need help with customer service training? Find out more about our customer service courses