How to develop a business strategy August 2, 2022

How to develop a business strategy

We understand for a business to succeed, in achieving both short-term and long-term goals, you need to develop a strong strategy.

A strong business strategy helps you to focus your energy on not just what you want to achieve, but why your business does what it does; merging your business mission with the day-to-day tasks.

To help you start thinking about how you can develop a strategy for your business, our trainers have pulled together five of their top considerations. These are:

1. Identifying your business objective

The first thing you need to do, in order to develop an effective business strategy, is to be clear what your business objective or goal is. To do this, think about what problem your business is aiming to solve. Then think about what product or service you are offering to help your customers solve this problem.

Carrying out a SWOT analysis can be helpful. This can clarify what your position is now, where you want to be after delivering your strategy, and what opportunities and threats you will need to consider when making plans.

2. Researching your target market

Next up, you need to know who your target audience is. Understanding who your audience is; where they are based, what their motivations are, and how you can reach them, will help focus your strategy. It is good practice to look at what similar businesses are doing to succeed in the market. Use this information to help you to make decisions and become unique in your offering.

3. Creating business plans from your strategy

To help your business strategy come to life, you next need to develop a business plan. A business plan looks at all the goals identified in your strategy and then maps out the actions you will take to achieve them and a timeline of when these actions are likely to take place. Elements in your business plan could include building resource, upgrading equipment, developing a marketing campaign, and upskilling staff members.

4. Measuring your results

Making plans and setting them into motion can be exciting, but it is important not to forget to measure your results. A strategy, and its coinciding business plan, should be working documents which allow the flexibility to make changes at any given point. Whether your plan goes how you want it to or not, it is important to reflect on what has gone well and what can be improved, going forwards. Regularly, measuring your results and adapting your plans, will ensure longevity of your strategy and your business.

5. Get training and support

Writing a business strategy can seem like a minefield. There are many elements to consider and without the proper know how, it can be easy to lose focus. That’s where London TFE can help. We offer a wide range of training courses to help you and your business succeed, no matter what size you are.

Our The five-day course, which is delivered in a range of five-star locations including Amsterdam, London, Paris and Barcelona, will provide you with 20 CPD points and will cover three main areas. These include the core tools you need for business analysis, how to develop a strategy, and best practice.

If you would like to get support with your business strategy development, get in touch with our team at