The benefits of attending a sales and marketing course
What is sales and marketing?
Sales are the operations and activities that are involved in promoting and selling goods and services. Marketing is the process or technique of promoting, selling and distributing a product or service. Sales and marketing are closely linked in their responsibilities and marketing has a vital role in supporting sales.
The marketing department has the responsibility for raising awareness of a product and generating high quality leads for a sales team. A marketing qualified lead meets certain criteria set forth by a marketing department. A sales qualified lead adds to the initial stipulation set by the marketing team to find the highest value prospects. The sales and marketing teams need to work hand in hand to make sure that there are no conflicts that might affect the business.
The key responsibility for a sales function is to follow up with leads generated by the marketing department. Sales skills have changed over the years, modern sales focus on relationship building to create trust between a buyer and seller. An excellent sales person understands the needs of a buyer so tries to be persuasive and not pushy. They will have the ability to turn leads into customers; they will also close sales online and over the phone. This broadens the responsibilities of closing sales to more employees.
The marketing team will build awareness of the product or service. When initial awareness of the product is made it deepens the consumer’s connection to the company or the product. Marketing materials such as newspapers, radio, television adverts cement the engagement into the company. Emails and newsletters help consumers get more value for their product.
There are many benefits of attending sales and marketing courses such as:
Not sure how sales and marketing will benefit you? Contact us for more information on our sales and marketing courses.