The Evolving Digital Marketing Trend July 27, 2023

Digital marketing is evolving as new technologies and platforms emerge. Threads, which builds off Meta's Instagram userbase, attracted 150 million downloads in six days. However, when faced with the rapid digital world change, only 30% of businesses had a clear data strategy for their digital transformation and growth. Such information would shape the marketing strategies and campaigns for the company. Under these circumstances, which trend should we investigate when planning the digital marketing strategy?

Mobile-First Marketing

One of the most important trends in digital marketing is mobile-first marketing. More and more people are using their mobile devices to browse the internet. According to research (Statista), smartphone usage is expected to increase in the coming years, reaching 7 billion users in 2024 and 7.5 billion users by 2026. Therefore, businesses should take action to optimise their website for mobile. To boost user experience, creative mobile-friendly websites, landing pages and using mobile-specific ad formats should be implemented.

AI-based Personalised Marketing

Another major trend is using Artificial Intelligence (A.I.) in digital marketing. A.I. can personalise marketing messages and offers based on a user's interests and preferences. Businesses can use machine learning algorithms to get customer data and identify spending patterns and trends. This is a very effective way to make proper decisions in content creation and offer development to reach your target audience, increase engagement and drive conversions. Through such personal experience, businesses can also build strong customer relationships.

Voice Search

Have you experienced voice control with Amazon Alexa and Google Home? Since the emergence of these devices, voice search is becoming increasingly popular as more and more people use their voice to interact with their devices. Not just the elder and the younger generation who rely on voice search to key in information. There is an increasing trend of general users using voice search too. To suit the needs, marketers need to optimise their content for voice search by using long-tail keywords and natural language for mobile-friendly websites.

The Rise of Short Videos

Short videos are another trend that is gaining traction in digital marketing. Platforms like TikTok and YouTube Shorts have made it easy for businesses to create and share short and engaging videos. This is a great way to reach a younger audience and promote your brand in a fun and creative way. Creativity is the key to winning. You may share behind-the-scenes footage and compelling content to drive engagement.

Social media

Social media is one of the most essential platforms for digital marketing. However, the way that people use social media is changing. In the past, people used social media to connect with friends and family. Nowadays, people use social media to learn about products and services, make purchases by exchanging information, and get recommendations. Social media channels enable brands to reach a broad customer and to provide complete product information. These long-established channels still require creativity and engaging content to encourage users to react.

Influencer Marketing

Influencer marketing is another significant trend in digital marketing. Influencers are people who have a solid online presence and a large number of followers on social media. It is an effective means to promote your brand to a targeted audience. Choosing the right influencers who are a good fit for your brand and creating a long-term relationship with them is crucial. Because they have niche audiences, it can also benefit brand building.

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