Commercial Awareness
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Commercial awareness at its core is about understanding how your business and industry function and make a profit. Developing sound commercial awareness will improve your business productivity and future career prospects.
During the course delegates will learn how to assess competition through competitor analysis as well as how to identify potential opportunities and threats in their sector. The course also covers the important area of business networks and how to map your business to deepen your understanding of its role within your industry. Using the price-value model delegates will also learn how to increase the profitability of their business.
Course Objectives
After completing this course, you should be able to:
- Understand the value of your business and how to increase that value
- Develop methods for keeping up to date with industry standards
- Identify how you interact through different networks
- Think about your business within a wider global framework
Who Should Attend?
- Managers and team leaders looking to enhance their commercial awareness.
- Employees who want to understand the business environment better to improve their career prospects.
- Professionals seeking to deepen their understanding of how their business functions within the industry.
- Anyone in a leadership or decision-making role within an organisation.
Course Outline
- Exploring the role and purpose of your business.
- Identifying your business's strengths and weaknesses.
- Understanding the concept of "value" in a business context.
- Learning how your business adds value to the industry and stakeholders.
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Accreditations

CPD Standards
Helping to develop learning worldwide.

ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…













