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Effective Communication for Improved Public Relations
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- Effective Communication for Improved Public Relations
CPD StandardsInstant confirmationGlobal presenceEffective communication is essential for every area of business, and is especially critical in public relations. This course focuses on the communication skills needed to build and enhance your organisation's brand and reputation through outstanding public relations.
During the course delegates will consider the role of PR in building and sustaining brand and reputation and how their communications choices can impact this. They will learn about the 4 communication styles and how to adjust their own style to suit different contexts.
Using practical case studies and scenarios relevant to them, delegates will practice planning their communications by setting clear goals, identifying their audiences and how to reach them with clear and compelling messages.
The course will also address how to overcome various barriers to communication and how to manage crisis communications and other challenging scenarios with respect and sensitivity.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Confidently practice the key communication skills and techniques essential for performing your duties.
- Understand how to communicate effectively with the internal and external publics of the organisation.
- Play an active role in supporting the image and reputation of the organisation.
- Achieve positive results in your communications with others.
- Build collaborative relationships that emphasize trust and respect.
- Communicate effectively using simple, concise and direct language.
- Eliminate the roadblocks that undermine your ability to communicate effectively.
Who Should Attend?
- Public Relations executives and managers are looking to enhance their communication strategies.
- Marketing Executives and Managers who want to integrate PR into their marketing efforts better.
- Professionals whose work involves regular contact with internal or external audiences.
- Anyone interested in improving their ability to manage communications for organizational success.
Course Outline
- What is PR?
- New Roles and Perspectives in Public Relations.
- The Role of Public Relations in Building the Brand and Reputation of the Organization.
- The Functions of Planning, Organising and Controlling in Public Relations.
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isabel@londontfe.com
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
