Overview
Course Outline
Scheduled Dates

Course Overview

This programme provides senior executives, corporate communication specialists and public sector leaders with the essential capabilities to design and deliver high-impact communication strategies. Participants will explore modern PR practices, media relations, crisis communication, messaging frameworks, stakeholder engagement, and digital communication trends.

The programme combines strategic insight with practical tools, enabling participants to build organisational reputation, manage public perception, protect brand equity and communicate with clarity and influence.

Objective:

By the end of this course, participants will be able to:

Understand modern principles of public relations and strategic communications
Develop and implement corporate communication plans aligned to organisational goals
Manage internal and external communications with consistency and credibility
Engage key stakeholders, media representatives and public audiences effectively
Prepare and respond to crisis situations with confidence and control
Leverage digital channels, social media and storytelling to strengthen brand positioning
Build media relationships and prepare spokespersons for high-level messaging
Deliver clear, persuasive, and impactful communication across formats

Course Outline

Day 1 — Foundations of Public Relations & Reputation

Modern principles of PR and corporate communication
Understanding organisational image, trust, and public perception
Corporate identity, brand positioning, and reputation building
Strategic communication planning and communication frameworks

Day 2 — Messaging, Storytelling & Media Engagement

Crafting core communication messages and narrative frameworks
Storytelling for influence, connection, and public engagement
Working effectively with journalists and media outlets
Writing press releases, statements, and media briefing notes

Day 3 — Stakeholder Communication & Internal Relations

Mapping, prioritising, and engaging key stakeholders
Government, public, community, and investor communication strategies
Internal communication for culture, transparency, and alignment
Change communication and leadership communication tactics

Day 4 — Digital PR & Social Media Strategy

Digital communication trends, platforms, and reputation monitoring
Social media planning, content creation, and audience engagement
Online crisis monitoring, analytics, and sentiment tracking tools
Responsible digital communication and ethical guidelines

Day 5 — Crisis Communication & Executive Visibility

Crisis communication frameworks and preparedness planning
Managing media and public pressure during critical events
Executive communication, visibility, and spokesperson skills
Practical simulation: crisis messaging and media briefing practice

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
January
March
June
September
November
December

Location

All
Amsterdam
London
Madrid
Prague

New

Public Relations and Corporate Communications

Date: 08 - 12 Dec 2025

Duration: 5 Days

Venue: Madrid

Price: $5,300

New

Public Relations and Corporate Communications

Date: 19 - 23 Jan 2026

Duration: 5 Days

Venue: London

Price: $5,300

New

Public Relations and Corporate Communications

Date: 30 Mar - 03 Apr 2026

Duration: 5 Days

Venue: London

Price: $5,300

New

Public Relations and Corporate Communications

Date: 29 Jun - 03 Jul 2026

Duration: 5 Days

Venue: Prague

Price: $5,300

New

Public Relations and Corporate Communications

Date: 14 - 18 Sep 2026

Duration: 5 Days

Venue: Amsterdam

Price: $5,300

New

Public Relations and Corporate Communications

Date: 23 - 27 Nov 2026

Duration: 5 Days

Venue: London

Price: $5,300

New

Public Relations and Corporate Communications

Date: 28 Dec, 2026 - 01 Jan, 2027

Duration: 5 Days

Venue: London

Price: $5,300

Public Relations and Corporate Communications

Date: 23 - 27 Nov 2026

Duration: 5 Days

Venue: London

Price: $ 5,300

Questions? Speak to our friendly training advisor

Rawia Abubeker

Chat on Whatsapp

rawia@londontfe.com

+44 2071836657

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

100000+ Members in
59+ Countries with
3000+ Chapters

Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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