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PR Strategy and Management
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Overview
Course Outline
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With the right strategies in place, effective Public Relations activity can support organisational strategy and favourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presented in today's fast moving and ever changing business environment.
During the course delegates will assess their current situation and current perceptions of their organisation. They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places.
Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.
By the end of this interactive training programme, you will be able to:
- Understand the elements of effective PR strategies
- Support corporate strategy and through your PR activity
- Craft clear and engaging key messages
- Make effective use of the media.
- Understand how social media has impacted modern public relations management
- Understand the development of strategy/plans/tactics and co-ordinate these to achieve successful PR campaigns
Who Should Attend?
- Public Relations Executives
- Public Relations Managers
- Product Managers
- Service Managers
- Marketing Executives
- Marketing Managers
PR Strategy and Management
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Questions? Speak to our friendly training advisor
Isabel Harkous
Chat on Whatsapp
isabel@londontfe.com
+447424217520
CPD Standards
Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
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