Public Relations Essentials

A well-designed public relations programme can improve your organisation’s image, reputation and business success. This course will equip you with the skills needed to promote your company's successes and mitigate any issues or problems, ensuring positive internal and external perceptions of your company's brand and performance.

This comprehensive course provides delegates with a solid understanding of the role of PR in supporting their business and covers all the key areas including evaluation and selection of appropriate media channels, crafting clear and engaging messages, handling and building good relations with the press and media, adapting messages for different audiences and measuring the success of PR activity.

At the end of this interactive training programme, you will be able to:

• Understand the ways in which media has an important role in the publicity and image of the business
• Know how ineffective public relations can lead to bad publicity and a negative public image of the business
• Understand how effective communication with the media can benefit the business
• Write a press release and be able to launch an effective PR campaign
• Know how to talk to different people in different ways depending on what is needed from who
• Position Your Organization in the Marketplace.
• Say Exactly What Editors Want to Hear to Maximize Media "Pickups".
• Use PR to Support Planning.
• Use Public Relations as a "Crisis-Solver".
• Measure the Success of Your PR Efforts.
• Target Prospects and Adapt Your Message.
• Build a Network of Valuable Media Contacts.
• Integrate Low-Cost PR Strategies into Your Efforts.

Who Should Attend?