Day 1: Foundations of Behavioural Science and Research

• Understand the principles of behavioural science and its real-world relevance
• Explore key behavioural theories (e.g. cognitive biases, heuristics, nudges)
• Distinguish between behavioural research and traditional research methods
• Identify common applications in policy, business, and social impact
• Review ethical considerations in behavioural research

Day 2: Designing Effective Behavioural Research Studies

• Define a behavioural research question and formulate hypotheses
• Choose the appropriate research design (experimental, observational, mixed methods)
• Identify target behaviours and outcomes to be measured
• Develop testable interventions or nudges
• Prepare a research plan, timeline, and ethical approval process

Day 3: Data Collection Methods and Tools

• Explore methods: surveys, interviews, field experiments, and A/B testing
• Learn how to collect behavioural data reliably and ethically
• Use observation and tracking to study real-world behaviour
• Design experiments using control and treatment groups
• Understand sampling techniques and participant recruitment

Day 4: Analysing Behavioural Data and Drawing Insights

• Organise and clean behavioural data for analysis
• Use basic statistical tools to evaluate outcomes
• Interpret results using behavioural science frameworks
• Identify patterns, biases, and behaviour change triggers
• Visualise findings and develop key insights

Day 5: Applying Behavioural Insights in Practice

• Translate research findings into actionable recommendations
• Design behaviourally informed policies, programmes, or communications
• Communicate findings to stakeholders clearly and effectively
• Evaluate the impact of behavioural interventions
• Create a behavioural research action plan for your organisation or project