Corporate Event Planning and Execution

Overview
Course Outline
Scheduled Dates

Course Overview

This 5-day intensive training course provides a comprehensive and practical guide to planning, executing, and evaluating successful corporate events of all types and sizes. Participants will gain the essential knowledge and skills to manage every stage of the event lifecycle, from initial concept development and budgeting to vendor management, on-site execution, and post-event analysis. The course emphasises strategic alignment with corporate objectives, meticulous logistical planning, effective stakeholder communication, and creating impactful and memorable experiences for attendees. Through interactive workshops, case studies, and practical exercises, participants will develop the confidence and expertise to plan and deliver flawless corporate events that achieve organisational goals.

Objective:

Develop Strategic Event Plans: Align event objectives with overall corporate goals and develop comprehensive event strategies.
Master Budgeting and Financial Management: Create, manage, and track event budgets effectively, ensuring cost-efficiency and ROI.
Manage Venue Selection and Logistics: Identify, evaluate, and secure appropriate venues, and manage all logistical aspects of the event.
Coordinate Vendors and Suppliers: Effectively source, negotiate with, and manage various event vendors and suppliers.
Develop Engaging Event Content and Programming: Plan and curate compelling content, speakers, and activities that resonate with the target audience.

Course Outline

Day 1: Strategic Foundations and Concept Development

Introduction to Corporate Event Planning: Types, strategic importance, and lifecycle.
Defining Event Objectives and KPIs: Aligning with corporate goals.
Identifying Target Audiences and Stakeholders: Understanding their needs.
Developing Event Concepts and Themes: Brainstorming and alignment.

Day 2: Budgeting, Venue Selection, and Logistics

Detailed Budget Creation and Management: Line items and cost control.
Venue Sourcing and Evaluation: Criteria for selection and negotiation.
Logistics Planning: Transportation, accommodation, catering, AV.
Developing Event Timelines and Schedules: Operational planning.

Day 3: Vendor Management and Content Development

Identifying and Sourcing Key Event Vendors: Caterers, AV, etc.
Developing RFPs and Evaluating Bids: Best practices.
Negotiating and Managing Vendor Contracts: Ensuring deliverables.
Content and Programming Development: Speakers, agenda, workshops.

Day 4: Marketing, Communication, and Technology

Developing Event Marketing and Communication Strategies: Pre-event, during-event, and post-event.
Utilising Digital Marketing Channels: Email, social media, website.
Managing Attendee Registration and Communication: Platforms and updates.
Leveraging Event Technology: Registration software, apps.

Day 5: On-Site Execution, Risk Management, and Evaluation

On-Site Event Management Best Practices: Staff roles and problem-solving.
Risk Assessment and Contingency Planning: Identifying and mitigating risks.
Post-Event Evaluation and Measurement: Collecting feedback and analysing ROI.
Reporting and Stakeholder Communication: Sharing event outcomes.
Course Review, Q&A, and Action Planning: Personal action plans.

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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London

$5,300

Duration: 5 Days

date: 14 - 18 Jul 2025

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London

$5,300

Duration: 5 Days

date: 22 - 26 Sep 2025

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Dubai

$5,300

Duration: 5 Days

date: 29 Dec, 2025 - 02 Jan, 2026

Hospitality & Tourism

Corporate Event Planning and Execution

Duration:5 Days

date:14 - 18 Jul 2025

London

$5,300

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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