Designing Seamless Guest Journeys and Maximizing Channel Control Course in London
Next start 9 Nov 2026 · 3 dates in London · 5 days · 20 CPD hours · from £5,500
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Designing Seamless Guest Journeys and Maximizing Channel Control runs in London on 3 dates, from 9 Nov 2026.
Learn to map the guest journey, cut booking friction and build a more profitable direct distribution mix.
- 9 Nov 2026 next start
- 3 dates in London
- 5 days in person
- 20 CPD hours
- £5,500 per delegate, exc VAT
Hotels can lose significant revenue through high distribution costs and fragmented booking journeys that make it harder for guests to book directly. This workshop shows property teams how to understand the complete guest journey, identify points of friction and make smarter decisions about the role of direct and… Full course outline →
London dates & prices
| Dates | Venue | Duration | Price | |
|---|---|---|---|---|
| 09 - 13 Nov 2026 | London | 5 days | £5,500 | Register |
| 28 Dec 2026 - 01 Jan 2027 | London | 5 days | £5,500 | Register |
| 24 - 28 May 2027 | London | 5 days | £5,500 | Register |
About the course
Hotels can lose significant revenue through high distribution costs and fragmented booking journeys that make it harder for guests to book directly. This workshop shows property teams how to understand the complete guest journey, identify points of friction and make smarter decisions about the role of direct and third-party channels.
It gives hoteliers practical tools to improve conversion, strengthen the direct guest relationship and achieve a more profitable distribution mix.
The emphasis throughout is on the guest journey: how guests move towards and through a booking, where value is being lost, and how the hotel can build a more profitable direct relationship.
What you will learn
- Understand how hotel buying behaviour has changed and why the guest journey is no longer linear
- Map the guest journey from inspiration and discovery through booking, stay and post-stay
- Identify friction, leakage and missed opportunities across key touchpoints
- Connect guest journey decisions to revenue and long-term guest value
- Recognise where and how travellers discover, research, and compare accommodation
- Build trust through consistent information, imagery, reviews and social proof
- Identify where potential guests are lost during the consideration stage
- Reduce friction across the hotel website and booking journey
- Create clear, simple and mobile-friendly booking paths
- Present rooms, packages, direct-booking benefits and reassurance effectively
- Use booking behaviour and conversion data to prioritise improvements
- Move from transaction thinking to guest relationship thinking
- Use guest data, pre-arrival communication and personalisation to strengthen the guest relationship
- Connect the digital journey with the on-property experience
- Create relevant opportunities for upgrades, add-ons and ancillary spend
- Encourage repeat direct booking during the stay and post-stay period
- Understand the commercial role, cost and value of different booking channels
- Balance reach, acquisition cost, profitability and customer ownership
- Know when third-party distribution adds value and when dependency becomes risky
- Develop a practical Guest Journey and Channel Improvement Plan
Full day-by-day outline, accreditations and who should attend →
Accreditations
Frequently asked questions
When does Designing Seamless Guest Journeys and Maximizing Channel Control next run in London?
The next start in London is 9 Nov 2026 (09 - 13 Nov 2026); 3 dates are scheduled in London.
Where in London is the course held?
At a central London business venue; the address and joining instructions are confirmed on your booking.
How much does Designing Seamless Guest Journeys and Maximizing Channel Control cost in London?
£5,500 per delegate, including tuition, materials and your CPD certificate (20 CPD hours). UK VAT applies only to UK-billed bookings. Pay online by card, Apple Pay, Google Pay or PayPal, or request an invoice.
Can I book Designing Seamless Guest Journeys and Maximizing Channel Control in London for a group?
Yes: register 3 delegates on the same date and pay for 2, or ask for a group quote. We also run this course in-house, at your offices in London, or at a venue of your choice.
Designing Seamless Guest Journeys and Maximizing Channel Control in other cities
Training a team in London?
Register 3 delegates and pay for 2, or have Designing Seamless Guest Journeys and Maximizing Channel Control delivered in-house at your offices.
