Overview
Course Outline
Scheduled Dates

Course Overview

Events are powerful platforms for communication, networking, and brand building, but successful events require much more than logistics. Strategic Event Management goes beyond basic planning to integrate events into the broader objectives of an organisation. This course equips participants with the tools and strategies to design, execute, and evaluate events that deliver measurable value. From aligning event goals with business strategy to managing stakeholders, risk, and post-event evaluation, participants will learn to create experiences that not only engage attendees but also achieve long-term organisational impact.

Objective:

By the end of this course, participants will be able to:

Understand the principles of strategic event planning and management.
Align event objectives with organisational goals and target audiences.
Develop practical event concepts and themes to maximise impact.
Apply budgeting, scheduling, and resource management techniques.
Identify and manage event risks, compliance, and logistics.
Utilise digital tools and technology for event design and execution.
Strengthen stakeholder communication and vendor partnerships.
Measure event success using qualitative and quantitative methods.

Course Outline

Day 1: Foundations of Strategic Event Planning

Role of events in organisational strategy.
Identifying event objectives and target audiences.
Crafting event themes and messaging.
Understanding the event lifecycle.

Day 2: Event Design & Program Development

Designing engaging event formats.
Structuring programs for maximum impact.
Venue selection and logistical considerations.
Incorporating technology into event experiences.

Day 3: Financial & Resource Management

Budgeting techniques for events.
Allocating resources effectively.
Working with vendors and suppliers.
Negotiation skills for contracts and partnerships.

Day 4: Risk Management & Stakeholder Engagement

Identifying and mitigating potential risks.
Ensuring safety, compliance, and legal considerations.
Managing stakeholders and communication plans.
Conflict resolution during events.

Day 5: Event Evaluation & Continuous Improvement

Collecting and analysing event feedback.
Measuring ROI and event effectiveness.
Post-event reporting and stakeholder communication.
Building long-term strategies for event excellence.

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
December

Location

All
London

New

Strategic Event Management

Date: 15 - 19 Dec 2025

Duration: 5 Days

Venue: London

Price: $5,300

Strategic Event Management

Date: 15 - 19 Dec 2025

Duration: 5 Days

Venue: London

Price: $ 5,300

Questions? Speak to our friendly training advisor

Siham Ziyadi

Chat on Whatsapp

siham@londontfe.com

+44 2071836657

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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