Personal Branding: The Art & Science in Madrid

In this course, participants will learn how to design their personal brands. They will define their goals, mission statement and branding strategies so they can craft their personal image. The course also explores self-marketing strategies and how to deliver the designed brand to maximise exposure.

“A brand is what people say about you when you are not in the room”

Jeff Bezos, CEO of Amazon

What is an image? Why some people seem to have a persona and a grand reputation that makes you be in owe of them before you have even met them? How does image relate to a person’s success?

Today, with the breathtaking advances in information technology, we are more connected than ever before. There is also a lot more competition, and people all over the planet are competing with one another to provide products and services. In such a competitive work, what comes to defines a person’s output is their brand. Much like branding being a crucial part of a company’s marketing strategy, personal branding is just as important to anyone operating in any market.

Many come to think of personal branding as something for the self-employed or those working in the creative industry such as actors, singers or musicians. In reality, personal branding is essential for everyone. If you are working for someone else, you still need to provide your services and consultation to your co-workers. To get better results and succeed, you need to be able to popularise your ideas and become well-known. Personal branding can help you build your image and spread your ideas.

Personal branding follows the same principles of branding and marketing though it is applied to an individual. This course provides a structured approach to help you define, plan and execute a branding strategy. The course contains numerous guidelines as suggested by branding gurus as well as plenty of examples. The course also contains many exercises to allow delegates practice going through the structured approach.

The included a case study which is analysed throughout the course as various topics are covered. The example helps delegates see how a particular branding strategy at each stage can be applied so they can use the example before moving on to do an exercise on a given technique.

By the end of this course, participants will be able to:

• Understand the foundational principles of personal branding and apply a structured 5-step approach to its development.
• Clearly define their professional expertise and articulate a concise and effective personal mission statement.
• Identify and evaluate various personal branding strategies, drawing insights from marketing principles and the attention economy.
• Develop strategies to enhance their memorability and design a unique personal brand identity and compelling personal pitch.
• Apply effective self-marketing strategies across key areas to promote their personal brand.