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Personal Branding: The Art & Science
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- Personal Branding: The Art & Science
CPD StandardsInstant confirmationGlobal presenceIn this course, participants will learn how to design their personal brands. They will define their goals, mission statement and branding strategies so they can craft their personal image. The course also explores self-marketing strategies and how to deliver the designed brand to maximise exposure.
“A brand is what people say about you when you are not in the room”
Jeff Bezos, CEO of Amazon
What is an image? Why some people seem to have a persona and a grand reputation that makes you be in owe of them before you have even met them? How does image relate to a person’s success?
Today, with the breathtaking advances in information technology, we are more connected than ever before. There is also a lot more competition, and people all over the planet are competing with one another to provide products and services. In such a competitive work, what comes to defines a person’s output is their brand. Much like branding being a crucial part of a company’s marketing strategy, personal branding is just as important to anyone operating in any market.
Many come to think of personal branding as something for the self-employed or those working in the creative industry such as actors, singers or musicians. In reality, personal branding is essential for everyone. If you are working for someone else, you still need to provide your services and consultation to your co-workers. To get better results and succeed, you need to be able to popularise your ideas and become well-known. Personal branding can help you build your image and spread your ideas.
Personal branding follows the same principles of branding and marketing though it is applied to an individual. This course provides a structured approach to help you define, plan and execute a branding strategy. The course contains numerous guidelines as suggested by branding gurus as well as plenty of examples. The course also contains many exercises to allow delegates practice going through the structured approach.
The included a case study which is analysed throughout the course as various topics are covered. The example helps delegates see how a particular branding strategy at each stage can be applied so they can use the example before moving on to do an exercise on a given technique.
Course Objectives
By the end of this course, participants will be able to:
- Understand the foundational principles of personal branding and apply a structured 5-step approach to its development.
- Clearly define their professional expertise and articulate a concise and effective personal mission statement.
- Identify and evaluate various personal branding strategies, drawing insights from marketing principles and the attention economy.
- Develop strategies to enhance their memorability and design a unique personal brand identity and compelling personal pitch.
- Apply effective self-marketing strategies across key areas to promote their personal brand.
Who Should Attend?
- Early-career professionals: Individuals looking to establish a strong professional identity and build a foundation for career growth.
- Individuals seeking career transitions: Those wanting to redefine their professional brand and position themselves for new opportunities.
- Freelancers and solopreneurs: Individuals aiming to build a recognizable personal brand to attract clients and projects.
- Anyone interested in proactively shaping their professional reputation and influence.
Essentially, anyone who recognises the importance of their professional image and wants a structured approach to understanding, defining, and promoting their personal brand would benefit from this course.
Course Outline
- What is personal branding?
- What guidelines should you follow when developing your brand?
- What is the 5-Step approach to personal branding?
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Accreditations
CPD Standards
Helping to develop learning worldwide.
ISO 9001:2015
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Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
