PR Strategy and Management
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With the right strategies in place, effective Public Relations activity can support organisational strategy and favourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presented in today's fast moving and ever changing business environment.
During the course delegates will assess their current situation and current perceptions of their organisation. They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places.
Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Understand the elements of effective PR strategies
- Support corporate strategy and through your PR activity
- Craft clear and engaging key messages
- Make effective use of the media.
- Understand how social media has impacted modern public relations management
- Understand the development of strategy/plans/tactics and co-ordinate these to achieve successful PR campaigns
Who Should Attend?
- Public Relations Executives
- Public Relations Managers
- Product Managers
- Service Managers
- Marketing Executives
- Marketing Managers
Course Outline
- Understand the definition and scope of Public Relations (PR)
- Explore the role of PR in supporting corporate identity and brand positioning
- Examine the latest trends and developments in public relations
- Understand the integration of PR with organisational strategy
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Accreditations

CPD Standards
Helping to develop learning worldwide.

ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…








