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Public Relation (PR)Event Management Skills


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  • United Arab EmiratesDubai
  • 15 - 19 May 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

A successful event generates positive messaging and publicity about an organisation and enhances the public's perception of their brand.  This course covers the key skills and knowledge needed to effectively plan, budget, market and stage successful events as well as how to follow up after the event to leverage PR benefits. 

Delegates will learn from best practice case studies as well  hands-on practical exercises including developing event plans and budgets using event planning templates, crafting PR messages to publicise the event and preparing risk assessments which will guide their decisions regarding facilities, services and staffing.

By the end of the course delegates will have all the knowledge and skills they need to plan and deliver outstanding events.

Objective:

By the end of this interactive training programme, you will be able to:

  • Recognize the new concept of PR and its importance in the organisation
  • Identify the various tasks involved in the planning and management of a variety of events 
  • Determine how to organise physical and human resources for staging an event, so that all needs are covered 
  • Develop an event plan
  • Develop a budget plan for an event 
  • Prepare a risk assessment to minimize the impact of financial, legal, marketing, crowd control, food services, and other problems
  • Describe how facilities and services are managed during the actual delivery of an event 
  • Review an event after its delivery
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Course Outline

Module 1 - Introduction, scope and objectives

  • Introduction to PR and its activities in modern organizations.
  • The Scope and Nature of Event Management.
  • What is Event Management?

Module 2 - Event Planning

  • When to Run an Event
  • Where to Hold an Event
  • Event Management Companies
  • Event Planning template
  • Planning Internal and Public Events

Module 3 - Resources and staffing

  • Physical and Human Resources
  • Venue
  • Décor
  • Equipment and facilities
  • Entertainment
  • Accomodation 
  • Catering
  • Sound and Lighting
  • Travel and car parking
  • Traffic Management
  • Security

Module 4 - Marketing an Event

  • Target Audience
  • Key messages
  • PR communications (invitations, press releases, advertorials)
  • Sponsorship
  • Advertising and promotion

Module 5 - Financial Management

  • Types of Budgets
  • Budgeting an Event
  • Cash Flow
  • Controlling Expenditure

Module 6 - Risk Management

  • Risk Assessment
  • Risk Reduction
  • Consumer Protection
  • The Law & Employees
  • Dispute Management
  • Duty of Care

Module 7 - Staging the Event

  • Event theme
  • Welcome and registration
  • Audience and Guests
  • The Stage
  • Programme timing
  • Ushering
  • Power, Lights, Sound
  • Catering
  • Recording an Event
  • Crowd Control

Module 8 - After the Event

  • Cleaning Up
  • Acknowledgements and thanks
  • Review and Evaluation
  • Dealing with Complaints
  • Follow up communications

 

 

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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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  • Management

5 Days 20 CPD hours

15 - 19 May 2023

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Dubai

EP LocationDubai

$4,900.00

  • Management

5 Days 20 CPD hours

24 - 28 Jul 2023

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EP LocationLondon

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  • Management

5 Days 20 CPD hours

21 - 25 Aug 2023

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Dubai

EP LocationDubai

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  • Management

5 Days 20 CPD hours

04 - 08 Sep 2023

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EP LocationIstanbul

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  • Management

5 Days 20 CPD hours

23 - 27 Oct 2023

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London

EP LocationLondon

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  • Management

5 Days 20 CPD hours

18 - 22 Dec 2023

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Dubai

EP LocationDubai

$4,900.00

Speak to our friendly training advisor today

Siham Ziyadi

sales@londontfe.com

Call+44 2071836657

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Event Management Skills

  • United Arab EmiratesDubai
  • 15 - 19 May 2023
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  • United Arab EmiratesDubai
  • 15 - 19 May 2023
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