Competitor Analysis Essentials

This course introduces delegates to practical, effective techniques for competitor analysis that will help them understand every aspect of their competitors' activities, such as market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.

During the course delegates will identify their real competitors as well as what they need to find out about them.  They will then look at how they can access the information they need, report on it and turn it into Business Intelligence to inform their action plans and marketplace strategy.

By the end of this interactive training programme, you will be able to:

• Determine who your real competitors are
• Identify and assess their current and potential marketplace strategies
• Develop successful corporate and business-level strategies
• Use a variety of competitor analysis techniques effectively
• Produce superior competitor analyses
• Describe direct competitors in terms of markets served, strengths and weaknesses, positioning, product, price, promotion, distribution and financial performance
• Turn competitor analysis data into Business Intelligence