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Key Account Management: Profitable Customer Relationships
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Overview
Course Outline
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Building quality key account strategies is at the heart of successful business marketing programs. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment.
This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify, evaluate and prioritise opportunities to develop relationships and business.
The course will also cover CRM tools and other account management technology, customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.
- Improve margins and retain more profit.
- Develop a sales plan for each strategic account to satisfy client needs and maximise customer value.
- Improve sales process.
- Identify, evaluate, and prioritise opportunities for business and relationship development
- Align your sales efforts with specific customer needs and requirements.
Key Account Management: Profitable Customer Relationships
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Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
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