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Key Account Management: Profitable Customer Relationships
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- Key Account Management: Profitable Customer Relationships
CPD StandardsInstant confirmationGlobal presenceBuilding quality key account strategies is at the heart of successful business marketing programmes. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment.
This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify, evaluate and prioritise opportunities to develop relationships and business.
The course will also cover CRM tools and other account management technology, customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.
Course Objectives
- Improve margins and retain more profit.
- Develop a sales plan for each strategic account to satisfy client needs and maximise customer value.
- Improve sales process.
- Identify, evaluate, and prioritise opportunities for business and relationship development
- Align your sales efforts with specific customer needs and requirements.
Who Should Attend?
- Sales Associates ready for promotion
- Sales Managers
- Area Sales Managers
- Product Managers
- Key Account Managers
Course Outline
- What is key account management?
- Decline of the middle and its impact on account management.
- Price/Quality pressures in today's business environment.
- Customer expectations and how they shape account management strategies.
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Accreditations
CPD Standards
Helping to develop learning worldwide.
ISO 9001:2015
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Register 3 delegates on the same course and pay for 2 — save £5,200 on this course.
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
