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Marketing Analysis and Strategy
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CPD StandardsInstant confirmationGlobal presenceIn today's competitive environment marketing has become a key differentiator between those organisations that succeed and those that don't.
Market analysis studies the attractiveness and dynamics of specific markets within specific industries. Through this analysis, the strengths, weaknesses, opportunities and threats of a company can be identified, allowing you to select the target market which most closely meets your business needs.
This course covers the fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Define the concept and scope of strategic marketing
- Understand the process of strategic planning
- Select motivated target markets
- Identify the specific product, service, and relationship achievements necessary to beat the competition
Who Should Attend?
This course is ideal for professionals who are responsible for leading or coordinating marketing and sales activities, including:
- Marketing Managers
- Sales Managers
- Business Development Managers
- Product Managers
- Brand Managers
- Customer Experience Managers
- Marketing Executives and Officers
- Entrepreneurs and Business Owners
- Professionals seeking to enhance their marketing strategy skills
Course Outline
- Understanding the core concepts and scope of marketing management
- Defining marketing strategy and setting clear marketing goals
- Introduction to the strategic planning process in marketing
- The role of SWOT Analysis in assessing business strengths, weaknesses, opportunities, and threats
- Conducting competitive analysis to understand market positioning and industry dynamics
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Accreditations
CPD Standards
Helping to develop learning worldwide.
ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
