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Sales and MarketingMarketing Communications Management


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  • GreeceAthens
  • 15 - 19 May 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

Marketing Communications (MarComs) is a fundamental  part of a company’s marketing efforts. It can be defined as all the messages and media you deploy to communicate with the market and includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

This course highlights the importance of market and consumer research and developing a customer centric strategy.   Through a deep understanding of consumers’ mindsets, you will be able to effectively build, manage and strategically position your marketing efforts.

The course also covers essential marketing strategies, enabling delegates to obtain the highest return on investment (ROI) from their Marketing.

Objective:

By the end of this interactive training programme, you will be able to:

  • Describe how marketing can support your business objectives
  • Use the marketing communications mix to enhance your brand and drive sales
  • Ensure your marketing messages appeal to your customers 
  • Prepare effective marketing plans and reports
  • Maximise ROI through strategic use of the Marcoms Mix elements
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Course Outline

Module 1 - Marketing and its role in your business

  • What is Marketing?
  • The 7 Ps
  • Possible structures for marketing

Module 2 - Marketing Communications Mix

  • Advertising, Sales Promotion, Online Marketing, PR, Personal Selling and Events/Sponsorship
  • Co-ordinating and integrating marketing communication activities.
  • How Nike uses Marcoms to drive sales

Module 3 - Customer-centric Marketing

  • Marketing Concepts
  • Segments and Personas
  • Engaging with your customers

Module 4 - Planning Marketing

  • Marketing Insight and Information
  • Positioning and strategy
  • Goals and objectives
  • The Marketing Plan

Module 5 - Managing the Marketing Effort

  • Budgets, KPIs and Measures
  • Managing your people – training, motivation, performance management, culture
  • Maximising ROI
  • Analysing, Reinforcing and Revitalising
  • Marketing reports
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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  • Athens
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  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Barcelona

Barcelona

$4,900.00

  • Management

5 Days 20 CPD hours

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Frankfurt

Frankfurt

$4,900.00

  • Management

5 Days 20 CPD hours

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Paris

Paris

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

Register Now
Dubai

Dubai

$4,900.00

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Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Marketing Communications Management

  • GreeceAthens
  • 15 - 19 May 2023
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Marketing Communications Management

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  • GreeceAthens
  • 15 - 19 May 2023
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
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