Certified Professional Marketer (CPM)

Overview
Course Outline
Scheduled Dates

Course Overview

This five-day course is designed for marketing professionals who aim to solidify their expertise and earn recognition as Certified Professional Marketers (CPM). The programme equips participants with advanced marketing knowledge, practical tools, and strategic frameworks aligned with global best practices. Whether working in B2B, B2C, or nonprofit settings, participants will enhance their skills in marketing strategy, digital execution, analytics, branding, and campaign management.

While this course prepares professionals for general certification-level knowledge, it is a complete practical training programme for those leading or supporting marketing functions across sectors.

Objective:

By the end of this course, participants will be able to:

Understand and apply key principles of marketing strategy
Create effective multi-channel marketing campaigns
Analyse market research and customer behaviour trends
Leverage digital tools, including SEO, PPC, and email marketing.
Manage brand identity, positioning, and reputation
Interpret marketing analytics to evaluate and optimise campaigns

Course Outline

Day 1: Marketing Foundations and Strategy

Core marketing concepts and the marketing mix
Market segmentation, targeting, and positioning (STP)
Strategic planning and go-to-market approaches
Customer journey mapping and value proposition design

Day 2: Branding and Communication

Building and managing brand identity
Integrated marketing communications (IMC)
Advertising channels, media planning, and messaging
Brand equity, loyalty, and reputation management

Day 3: Digital Marketing Channels and Campaigns

Overview of digital platforms (search, social, web)
Content marketing and audience engagement
Email marketing and automation tools
Paid media: SEO, SEM, PPC, and display advertising

Day 4: Market Research and Analytics

Quantitative and qualitative research methods
Using surveys, interviews, and online tools
KPIs and metrics in digital and offline campaigns
Google Analytics, social insights, and conversion tracking

Day 5: Marketing Leadership, Ethics and Final Review

Managing marketing teams and external agencies
Budgeting, ROI calculation, and resource allocation
Ethical marketing practices and regulatory considerations
Final case challenge: creating a strategic marketing plan

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
June
August
November

Location

All
Amsterdam
London

New

Amsterdam

$5,300

Duration: 5 Days

date: 30 Jun - 04 Jul 2025

New

London

$5,300

Duration: 5 Days

date: 25 - 29 Aug 2025

New

London

$5,300

Duration: 5 Days

date: 10 - 14 Nov 2025

Sales and Marketing

Certified Professional Marketer (CPM)

Duration:5 Days

date:30 Jun - 04 Jul 2025

Amsterdam

$5,300

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

Chat on Whatsapp

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

100000+ Members in
59+ Countries with
3000+ Chapters

Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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