Overview
Course Outline
Scheduled Dates

Course Overview

A powerful logo and a cohesive visual identity form the cornerstone of every successful brand. This five-day course from London Training for Excellence guides participants through the full process of logo and identity design — from understanding brand values to creating impactful design systems.

Through expert-led sessions, participants will learn how to translate brand strategy into visual form, design meaningful logos, select typography and colour palettes, and build consistent brand applications across digital and print media. The course combines creative theory with professional design practice to help participants create visually striking, memorable, and strategic brand identities.

Objective:

By the end of this course, participants will be able to:

Understand the principles and psychology behind logo and identity design.
Develop strong visual concepts aligned with brand strategy and values.
Create professional logo designs and identity systems across platforms.
Apply colour theory, typography, and composition effectively.
Develop brand guidelines to ensure visual consistency.
Evaluate and refine design outcomes based on user and client feedback.

Course Outline

Day 1: Foundations of Brand Identity

Understanding what makes a strong brand identity
Elements of a visual identity system
The role of research and strategy in design
Analysing successful global brand examples

Day 2: Concept Development and Ideation

Translating brand strategy into visual ideas
Mood boards and creative direction
Sketching and brainstorming concepts
Establishing design tone, symbolism, and emotion

Day 3: Designing the Logo

Principles of effective logo design (simplicity, versatility, memorability)
Exploring different logo styles and structures
Digital design techniques and software tools
Creating scalable and adaptable logo assets

Day 4: Colour, Typography, and Brand System

Colour psychology and palette development
Choosing typefaces that express brand personality
Building complementary design elements (icons, patterns, graphics)
Designing brand applications (business cards, signage, digital media)

Day 5: Brand Guidelines and Presentation

Creating a brand identity guide
Applying design to real-world scenarios
Presenting and communicating design concepts to clients
Final critique and professional best practices

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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January
April
June
August
October
December

Location

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Dubai
London

New Popular

Logo and Identity Design

Date: 12 - 16 Jan 2026

Duration: 5 Days

Venue: London

Price: $5,300

New Popular

Logo and Identity Design

Date: 26 - 30 Jan 2026

Duration: 5 Days

Venue: London

Price: $5,300

New Popular

Logo and Identity Design

Date: 13 - 17 Apr 2026

Duration: 5 Days

Venue: Dubai

Price: $5,300

New Popular

Logo and Identity Design

Date: 22 - 26 Jun 2026

Duration: 5 Days

Venue: London

Price: $5,300

New Popular

Logo and Identity Design

Date: 17 - 21 Aug 2026

Duration: 5 Days

Venue: London

Price: $5,300

New Popular

Logo and Identity Design

Date: 19 - 23 Oct 2026

Duration: 5 Days

Venue: London

Price: $5,300

New Popular

Logo and Identity Design

Date: 07 - 11 Dec 2026

Duration: 5 Days

Venue: London

Price: $5,300

Logo and Identity Design

Date: 26 - 30 Jan 2026

Duration: 5 Days

Venue: London

Price: $ 5,300

Questions? Speak to our friendly training advisor

Shayma Said

Chat on Whatsapp

shayma@londontfe.com

+44 2071836657

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

100000+ Members in
59+ Countries with
3000+ Chapters

Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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