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Marketing Analysis and Strategy
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Overview
Course Outline
Scheduled Dates
In today's competitive environment marketing has become a key differentiator between those organisations that succeed and those that don't.
Market analysis studies the attractiveness and dynamics of specific markets within specific industries. Through this analysis, the strengths, weaknesses, opportunities and threats of a company can be identified, allowing you to select the target market which most closely meets your business needs.
This course covers the fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.
By the end of this interactive training programme, you will be able to:
- Define the concept and scope of strategic marketing
- Understand the process of strategic planning
- Select motivated target markets
- Identify the specific product, service, and relationship achievements necessary to beat the competition
Who Should Attend?
This course is ideal for professionals who are responsible for leading or coordinating marketing and sales activities, including:
- Marketing Managers
- Sales Managers
- Business Development Managers
- Product Managers
- Brand Managers
- Customer Experience Managers
- Marketing Executives and Officers
- Entrepreneurs and Business Owners
- Professionals seeking to enhance their marketing strategy skills
Marketing Analysis and Strategy
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Questions? Speak to our friendly training advisor
John Bayson
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john@londontfe.com
+447572888372
CPD Standards
Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
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All our courses are accredited by the CPD Standards Agency
