Psychology in Selling and Sales Counselling in Edinburgh
Next start 4 Jan 2027 · 1 date in Edinburgh · 5 days · 20 CPD hours · from £4,300
Psychology in Selling and Sales Counselling runs in Edinburgh on 1 date, starting 4 Jan 2027. Buying is emotional, not logical — use NLP and buyer psychology to close more major deals. £4,300 per delegate in Edinburgh, exc VAT.
- 4 Jan 2027 next start
- 1 date in Edinburgh
- 5 days in person
- 20 CPD hours
- £4,300 per delegate
Edinburgh dates & prices
| Dates | Venue | Duration | Price | |
|---|---|---|---|---|
| 04 - 08 Jan 2027 | Edinburgh | 5 days | £4,300 | Register |
About the course
This course is designed for high-performing sales people looking to further develop their soft skills and create a one-of-a-kind competitive advantage based on buying psychology.
Most purchasing decisions are emotional rather than logical. This course introduces the latest techniques and theories, providing a fresh approach to increasing sales by focussing on customers' buying behaviour at a deeper level.
Delegates will learn to use NLP (Neuro-Linguistic Programming) techniques to appeal to the emotions of target audiences and so achieve sales excellence.
What you will learn
By the end of this interactive training programme, you will be able to:
- Understand the product you are selling from your customers' point of view
- Identify the needs of your target audience
- Close major deals by stimulating emotions through NLP and other techniques
- Think out-of-the-box to reach the customers and break all barriers of conservative sales theories
- Improve communication and body language to engage customers
- Deal with crises and discrepancies
- Manage emotions while dealing with the sales process
- Create a smooth path to reach customers for repeat sales
- Build an excellent client relationship
- Get rewarded for outstanding sales outcomes
Full day-by-day outline, accreditations and who should attend →
Accredited by CPD, ISO 9001:2015.
Frequently asked questions
When does Psychology in Selling and Sales Counselling next run in Edinburgh?
The next Edinburgh start is 4 Jan 2027 (04 - 08 Jan 2027); 1 date is scheduled in Edinburgh.
Where in Edinburgh is the course held?
At a central Edinburgh business venue; the address and joining instructions are confirmed on your booking.
How much does Psychology in Selling and Sales Counselling cost in Edinburgh?
£4,300 per delegate, including tuition, materials and your CPD certificate (20 CPD hours). UK VAT applies only to UK-billed bookings. Pay online by card, Apple Pay, Google Pay or PayPal, or request an invoice.
Can I book Psychology in Selling and Sales Counselling in Edinburgh for a group?
Yes: register 3 delegates on the same date and pay for 2, or ask for a group quote. We also run this course in-house at your offices in Edinburgh or a venue of your choice.
Psychology in Selling and Sales Counselling in other cities
Training a team in Edinburgh?
Register 3 delegates and pay for 2, or have Psychology in Selling and Sales Counselling delivered in-house at your offices.