Strategic Distribution and Channel Management

  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Course Overview

This comprehensive training course equips you with the knowledge and skills to develop and implement effective distribution and channel management strategies. You'll gain insights into the latest trends and best practices to optimize your product or service delivery, reach new markets, and maximize profitability. Through interactive sessions, case studies, and practical exercises, you'll learn how to select the right channel partners, build strong relationships, and ensure efficient and cost-effective distribution processes.

 

Objective:

By the end of this interactive training programme, you will be able to:

  • Analyse the various distribution channels available and their suitability for different product or service offerings.
  • Develop a strategic framework for designing and optimizing distribution networks.
  • Understand the key considerations for effective channel management, including partner selection, relationship building, and performance measurement.
  • Implement strategies to improve channel efficiency, profitability, and customer satisfaction.
  • Develop negotiation and communication skills for successful channel partnerships. 

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Course Outline

Day 1: Introduction to Distribution and Channel Management

  • Understanding Distribution & Channel Management Concepts
  • Types of Distribution Channels (Direct, Indirect, Hybrid)
  • Factors Influencing Channel Selection (Product Characteristics, Market Dynamics)
  • The Evolving Distribution Landscape (Omnichannel Strategies, E-commerce)

Day 2: Building a Distribution Strategy

  • Customer Segmentation and Targeting
  • Channel Design and Network Optimization
  • Cost Analysis and Channel Profitability
  • Supply Chain Management and Logistics Integration

Day 3: Effective Channel Partner Management

  • Partner Selection and Onboarding
  • Channel Partner Agreements and Contracts
  • Motivating and Managing Partner Performance
  • Developing Collaborative Relationships

Day 4: Channel Performance Measurement and Optimization

  • Key Performance Indicators (KPIs) for Channel Management
  • Data Analysis and Performance Reporting
  • Identifying and Addressing Channel Conflicts
  • Strategies for Channel Improvement and Optimization

Day 5: Negotiation and Communication Skills for Channel Management

  • Negotiation Strategies for Channel Agreements
  • Building Consensus and Collaboration with Partners
  • Effective Communication Techniques for Channel Management
  • Conflict Resolution and Negotiation Best Practices

 

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Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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London

London

$4,900


Duration: 5 Days

date: 02 - 06 Dec 2024

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Dubai

Dubai

$4,900


Duration: 5 Days

date: 05 - 09 May 2025

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London

London

$4,900


Duration: 5 Days

date: 04 - 08 Aug 2025

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London

London

$4,900


Duration: 5 Days

date: 03 - 07 Nov 2025

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  • Sales and Marketing

Strategic Distribution and Channel Management

Duration:5 Days

date:02 - 06 Dec 2024

London

London

$4,900


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    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Strategic Distribution and Channel Management

  • United KingdomLondon
  • calendar02 - 06 Dec 2024
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  • 02 - 06 Dec 2024
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