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Economic Impact & Legacy of Major Sporting Events
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- Economic Impact & Legacy of Major Sporting Events
Overview
Course Outline
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Hosting major sporting events has significant economic implications, impacting tourism, infrastructure development, employment, and long-term urban planning. However, the economic success of such events depends on strategic financial planning, effective stakeholder collaboration, and a well-defined legacy strategy.
This course provides a structured approach to analysing the financial and economic impact of significant sports events. It explores cost management, funding strategies, post-event utilisation, and legacy planning. Participants will learn how to maximise financial benefits, minimise risks, and create a long-lasting positive impact on host cities and communities.
By the end of this course, participants will be able to:
- Assess the economic benefits and challenges associated with hosting large-scale sporting events.
- Develop long-term legacy plans that enhance community well-being and infrastructure sustainability.
- Implement cost-effective strategies for financing and budgeting significant events.
- Analyse post-event economic performance to maximise future returns.
- Understand the role of tourism, sponsorships, and commercial partnerships in event profitability.
Who Should Attend?
- Government officials and policymakers
- Economic analysts and event planners
- Sports federation and league representatives
- Infrastructure and tourism sector professionals
Economic Impact & Legacy of Major Sporting Events
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John Bayson
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