Strategic Pricing in London
Next start 1 Feb 2027 · 2 dates in London · 1 day · 6 CPD hours · from £1,200
Strategic Pricing runs in London on 2 dates, starting 1 Feb 2027. Pricing shapes profit — apply the psychology of buying decisions to set, change and segment prices strategically. £1,200 per delegate in London, exc VAT.
- 1 Feb 2027 next start
- 2 dates in London
- 1 day in person
- 6 CPD hours
- £1,200 per delegate
London dates & prices
About the course
Everything has a price. In today’s world we have managed to put a price on anything and sell it in an ever-expanding global market. The moment you create something, a new service or product, you will need to decide how much you are going to charge for it. As such, pricing is an immensely important topic. Pricing tactics and strategies are important for managers and stakeholders aiming to maximise profits. Unfortunately, many managers are unaware of the latest developments and breakthroughson understanding human psychology and decision making which can significantly influence pricing decisions.
The purpose of this one-day course is to prepare delegates to address strategic and tactical pricing across a wide range of pricing practices. They will learn how to choose prices based on their strategic planning, customer psychology, intended brand, competitors and marketing strategies. It is ideal for product managers, high level managers, management consultants, entrepreneurs and the self-employed who offer their products and services directly to customers.
What you will learn
- Set prices grounded in your strategic planning and intended brand
- Apply the psychology of customer decision making to pricing choices
- Position prices against competitors and your marketing strategy
- Choose tactics across a wide range of pricing practices
- Use pricing deliberately to maximise profits
Full day-by-day outline, accreditations and who should attend →
Accredited by CPD, ISO 9001:2015.
Frequently asked questions
When does Strategic Pricing next run in London?
The next London start is 1 Feb 2027 (01 Feb 2027); 2 dates are scheduled in London.
Where in London is the course held?
At a central London business venue; the address and joining instructions are confirmed on your booking.
How much does Strategic Pricing cost in London?
£1,200 per delegate, including tuition, materials and your CPD certificate (6 CPD hours). UK VAT applies only to UK-billed bookings. Pay online by card, Apple Pay, Google Pay or PayPal, or request an invoice.
Can I book Strategic Pricing in London for a group?
Yes: register 3 delegates on the same date and pay for 2, or ask for a group quote. We also run this course in-house at your offices in London or a venue of your choice.
Strategic Pricing in other cities
Training a team in London?
Register 3 delegates and pay for 2, or have Strategic Pricing delivered in-house at your offices.