Strategic Pricing
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CPD StandardsInstant confirmationGlobal presenceEverything has a price. In today’s world we have managed to put a price on anything and sell it in an ever-expanding global market. The moment you create something, a new service or product, you will need to decide how much you are going to charge for it. As such, pricing is an immensely important topic. Pricing tactics and strategies are important for managers and stakeholders aiming to maximise profits. Unfortunately, many managers are unaware of the latest developments and breakthroughson understanding human psychology and decision making which can significantly influence pricing decisions.
The purpose of this one-day course is to prepare delegates to address strategic and tactical pricing across a wide range of pricing practices. They will learn how to choose prices based on their strategic planning, customer psychology, intended brand, competitors and marketing strategies. It is ideal for product managers, high level managers, management consultants, entrepreneurs and the self-employed who offer their products and services directly to customers.
Course Objectives
- Set prices grounded in your strategic planning and intended brand
- Apply the psychology of customer decision making to pricing choices
- Position prices against competitors and your marketing strategy
- Choose tactics across a wide range of pricing practices
- Use pricing deliberately to maximise profits
Who Should Attend?
Managers and stakeholders who set or influence prices for products and services and aim to maximise profits, especially those unaware of recent breakthroughs in customer psychology and decision making.
Course Outline
- Why pricing decisions matter the moment you create something
- Strategic pricing versus tactical pricing
- Customer psychology and decision making in pricing
- Pricing for brand, competitors and marketing strategy
- Choosing prices from your strategic plan
- Pricing practices that maximise profit
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CPD Standards
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
