Strategic Pricing in Online

Everything has a price. In today’s world we have managed to put a price on anything and sell it in an ever-expanding global market. The moment you create something, a new service or product, you will need to decide how much you are going to charge for it. As such, pricing is an immensely important topic. Pricing tactics and strategies are important for managers and stakeholders aiming to maximise profits. Unfortunately, many managers are unaware of the latest developments and breakthroughson understanding human psychology and decision making which can significantly influence pricing decisions.

The purpose of this one-day course is to prepare delegates to address strategic and tactical pricing across a wide range of pricing practices. They will learn how to choose prices based on their strategic planning, customer psychology, intended brand, competitors and marketing strategies. It is ideal for product managers, high level managers, management consultants, entrepreneurs and the self-employed who offer their products and services directly to customers.

• Set prices grounded in your strategic planning and intended brand
• Apply the psychology of customer decision making to pricing choices
• Position prices against competitors and your marketing strategy
• Choose tactics across a wide range of pricing practices
• Use pricing deliberately to maximise profits