This course introduces delegates to practical, effective techniques for competitor analysis that will help them understand every aspect of their competitors' activities, such as market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.
During the course delegates will identify their real competitors as well as what they need to find out about them. They will then look at how they can access the information they need, report on it and turn it into Business Intelligence to inform their action plans and marketplace strategy.
By the end of this interactive training programme, you will be able to:
Module 1 - Understanding Competitor Analysis and Intelligence
Module 2 - Analyzing Competitors: Segments of Analysis
Module 3 – Tools and techniques
Module 4 - Integrating Analysis Into Decision Making
Module 5 – Reporting and Action
Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.
Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
We will never cancel a confirmed booking
We offer around the clock support
We customise our courses to suit your personal learning needs
Our courses are delivered by highly experienced industry experts
All our courses are accredited by the CPD Standards Agency
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Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.
Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.
Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.