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Sales and MarketingMarketing Analysis and Strategy


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  • NetherlandsAmsterdam
  • 05 - 09 Jun 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

In today's competitive environment marketing has become a key differentiator between those organisations that succeed and those that don't.

Market analysis studies the attractiveness and dynamics of specific markets within specific industries.  Through this analysis, the strengths, weaknesses, opportunities and threats of a company can be identified, allowing you to select the target market which most closely meets your business needs.

This course covers the fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.

Objective:

By the end of this interactive training programme, you will be able to:

  • Define the concept and scope of strategic marketing
  • Understand the process of strategic planning 
  • Select motivated target markets
  • Identify the specific product, service, and relationship achievements necessary to beat the competition
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Course Outline

Introduction to marketing management

  • The marketing concepts 
  • Strategy and goals  
  • SWOT Analysis 
  • Competitive Analysis 
  • Environmental Analysis 
  • Customer Analysis

Markets and Segments 

  • Market Opportunity Analysis
  • Segmentation
  • Buying behaviour 
  • Buyer behaviour 
  • Seller behaviour

Marketing strategy development and decisions 

  • Product life cycle 
  • Market research 
  • Marketing strategy
  • The Marketing Plan

Managing and delivering marketing 

  • Pricing 
  • Marketing channels 
  • Advertising 
  • Managing Sales/Customer Experience
  • On-line marketing
  • Marketing reports 
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

  • All
  • Amsterdam
  • Malaga
  • Athens
  • Barcelona
  • Dubai
  • Frankfurt
  • London
  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

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Amsterdam

Amsterdam

$4,900.00

  • Management

5 Days 20 CPD hours

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Malaga

Malaga

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

Register Now
Barcelona

Barcelona

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
London

London

$4,500.00

  • Management

5 Days 20 CPD hours

Register Now
Frankfurt

Frankfurt

$4,900.00

Speak to our friendly training advisor today

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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    Our courses are delivered by highly experienced industry experts

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    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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  • NetherlandsAmsterdam
  • 05 - 09 Jun 2023
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