Content Marketing Essentials

For your digital marketing to be effective you need to provide content your customers will want to read, and know where, when and how to reach them in order to engage with them and build customer communities.

All of this requires careful analysis and planning. This course begins by looking at how content marketing has shifted in recent times from a selling focus to an educational one. Delegates will consider the business objectives of their content marketing and also learn how to identify different customer personas, behaviours and user journeys. This information will allow them to identify key messages and the best platforms to reach their target customers. They will also learn how on and off page search engine optimisation can help them build customer communities and engagement ensuring their content delivers successfully across web, mobile and social media platforms.  

By the end of this interactive training programme, you will be able to:

• Develop a content strategy which meets the needs of your users and your business 
• Plan for a wide range of digital channels and content types (websites, blogs, vlogs, mobile apps, social media)
• Develop techniques to engage potential customers and attract them to your website
• Develop a workflow that ensures your content will be on time, on budget and that it meets your requirements
• Use metrics that provide actionable insights

Who Should Attend?