Key Account Management: Profitable Customer Relationships in London
Next start 9 Nov 2026 · 2 dates in London · 5 days · 20 CPD hours · from £4,300
Key Account Management: Profitable Customer Relationships runs in London on 2 dates, starting 9 Nov 2026. Grow profitable key accounts with sales plans, CRM tools and priorities matched to customer lifetime value. £4,300 per delegate in London, exc VAT.
- 9 Nov 2026 next start
- 2 dates in London
- 5 days in person
- 20 CPD hours
- £4,300 per delegate
London dates & prices
| Dates | Venue | Duration | Price | |
|---|---|---|---|---|
| 09 - 13 Nov 2026 | London | 5 days | £4,300 | Register |
| 01 - 05 Feb 2027 | London | 5 days | £4,300 | Register |
About the course
Building quality key account strategies is at the heart of successful business marketing programmes. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment.
This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify, evaluate and prioritise opportunities to develop relationships and business.
The course will also cover CRM tools and other account management technology, customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.
What you will learn
- Improve margins and retain more profit.
- Develop a sales plan for each strategic account to satisfy client needs and maximise customer value.
- Improve sales process.
- Identify, evaluate, and prioritise opportunities for business and relationship development
- Align your sales efforts with specific customer needs and requirements.
Full day-by-day outline, accreditations and who should attend →
Accredited by CPD, ISO 9001:2015.
Frequently asked questions
When does Key Account Management: Profitable Customer Relationships next run in London?
The next London start is 9 Nov 2026 (09 - 13 Nov 2026); 2 dates are scheduled in London.
Where in London is the course held?
At a central London business venue; the address and joining instructions are confirmed on your booking.
How much does Key Account Management: Profitable Customer Relationships cost in London?
£4,300 per delegate, including tuition, materials and your CPD certificate (20 CPD hours). UK VAT applies only to UK-billed bookings. Pay online by card, Apple Pay, Google Pay or PayPal, or request an invoice.
Can I book Key Account Management: Profitable Customer Relationships in London for a group?
Yes: register 3 delegates on the same date and pay for 2, or ask for a group quote. We also run this course in-house at your offices in London or a venue of your choice.
Key Account Management: Profitable Customer Relationships in other cities
Training a team in London?
Register 3 delegates and pay for 2, or have Key Account Management: Profitable Customer Relationships delivered in-house at your offices.