Key Account Management: Profitable Customer Relationships in Rome
Next start 28 Sept 2026 · 1 date in Rome · 5 days · 20 CPD hours · from £4,300
Key Account Management: Profitable Customer Relationships runs in Rome on 1 date, starting 28 Sept 2026. Grow profitable key accounts with sales plans, CRM tools and priorities matched to customer lifetime value. £4,300 per delegate in Rome, exc VAT.
- 28 Sept 2026 next start
- 1 date in Rome
- 5 days in person
- 20 CPD hours
- £4,300 per delegate
Rome dates & prices
| Dates | Venue | Duration | Price | |
|---|---|---|---|---|
| 28 Sep - 02 Oct 2026 | Rome | 5 days | £4,300 | Register |
About the course
Building quality key account strategies is at the heart of successful business marketing programmes. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment.
This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify, evaluate and prioritise opportunities to develop relationships and business.
The course will also cover CRM tools and other account management technology, customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.
What you will learn
- Improve margins and retain more profit.
- Develop a sales plan for each strategic account to satisfy client needs and maximise customer value.
- Improve sales process.
- Identify, evaluate, and prioritise opportunities for business and relationship development
- Align your sales efforts with specific customer needs and requirements.
Full day-by-day outline, accreditations and who should attend →
Accredited by CPD, ISO 9001:2015.
Frequently asked questions
When does Key Account Management: Profitable Customer Relationships next run in Rome?
The next Rome start is 28 Sept 2026 (28 Sep - 02 Oct 2026); 1 date is scheduled in Rome.
Where in Rome is the course held?
At a central Rome business venue; the address and joining instructions are confirmed on your booking.
How much does Key Account Management: Profitable Customer Relationships cost in Rome?
£4,300 per delegate, including tuition, materials and your CPD certificate (20 CPD hours). UK VAT applies only to UK-billed bookings. Pay online by card, Apple Pay, Google Pay or PayPal, or request an invoice.
Can I book Key Account Management: Profitable Customer Relationships in Rome for a group?
Yes: register 3 delegates on the same date and pay for 2, or ask for a group quote. We also run this course in-house at your offices in Rome or a venue of your choice.
Key Account Management: Profitable Customer Relationships in other cities
Training a team in Rome?
Register 3 delegates and pay for 2, or have Key Account Management: Profitable Customer Relationships delivered in-house at your offices.